Additional research

Kantar's retail, shopper, and category bundles are filled with valuable insights, informative slides, expert recommendations, and valuable data for analysis.  Reports are now available for purchase for those whose license does not already include this content. Reach out to us to discover more.

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Retail Media Networks 2.0: Resetting the value proposition
This study reveals what brands need to justify investment, what retailers must do to gain trust, and how this will shape long-term retail media network strategies. Learn more

GLP


GLP-1
Bringing clarity and insight to map the impact of pharma innovation on food, beverage, and beyond. Learn more

Kantar Private Label Shopper Playbook


Private Label Shopper Playbook
Unlock the shopper behaviors behind private label. Learn more

Kantar Understanding Impulse and Discovery


Understanding Impulse and Discovery
Pinpoint emerging conversion moments and use them to spark impulse behavior. Learn more 


Kantar Shopper Sightlines Retailer Scorecards


Shopper Sightlines Retailer Scorecards
Make sense of constantly shifting macro forces and their impact on retailer shoppers. Learn more

Kantar Health and wellness


Health and Wellness
Turn shopper health and wellness priorities into smarter strategies and stronger sales. Learn more

Kantar Keeping Clean


Keeping Clean
Explore home cleaning behaviors and opportunities across homeowners vs. renters, households with children and/or pets, across key channels including home improvement.
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EOL


Evolving Online Landscape
Online shopping drivers and behaviors including mix and breadth of a shoppers’ online retailer set, fulfillment choice, shopping strategies, and sources of influence.
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Convenience

Shopping at Convenience Stores
What drives shopper choice around where shoppers make a convenience store trip? What shopping occasions and categories are central to convenience store trips?
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Kantar Meals at Home and Away


Meals at Home and Away
What brands, retailers, and food industry decision makers need to win the meal moment. Learn more


Kantar Shopping for Children


Shopping for Children
Understand how parents shop and the influence children have on product selection at the category level.
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Kantar Defining Better Modern Health


Defining “better”: Modern health
Learn how shoppers evaluate and compare product attributes.
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Thought leadership in retail


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Commerce rewired: Kantar's 2026 POV

Commerce rewired: Kantar's 2026 POV

In 2026, resilience, relevance, and relationships are no longer optional. They are competitive requirements. Retailers and suppliers face rising costs, fractured partnerships, private label pressure, and increasingly nonlinear shopper journeys.

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