Additional research

Kantar's retail, shopper, and category bundles are filled with valuable insights, informative slides, expert recommendations, and valuable data for analysis.  Reports are now available for purchase for those whose license does not already include this content. Reach out to us to discover more.

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AI Shopping Cart-1


AI-Enabled Commerce Pulse
AI is moving from novelty to infrastructure—reshaping every step of the shopper journey. Our newest study uncovers how agentic tools are driving new behaviors, trust, and engagement across retail.

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GLP


GLP-1
Bringing clarity and insight to map the impact of pharma innovation on food, beverage, and beyond. Learn more

Convenience-1


Shopping at Convenience Stores
What drives shopper choice around where shoppers make a convenience store trip? What shopping occasions and categories are central to convenience store trips?
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Children


Shopping for Children
Shopping for Children
Understand how parents shop and the influence children have on product selection at the category level.
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Health and Wellness


Defining “better”: Modern health
Learn how shoppers evaluate and compare product attributes.
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Kantar Health and wellness


Shopping for Health and Wellness
Turn shopper health and wellness priorities into smarter strategies and stronger sales. Learn more

Kantar Keeping Clean


Keeping Clean
Explore home cleaning behaviors and opportunities across homeowners vs. renters, households with children and/or pets, across key channels including home improvement.
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EOL


Evolving Online Landscape
Online shopping drivers and behaviors including mix and breadth of a shoppers’ online retailer set, fulfillment choice, shopping strategies, and sources of influence.
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Thought leadership in retail


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Commerce rewired: Kantar's 2026 POV

Commerce rewired: Kantar's 2026 POV

In 2026, resilience, relevance, and relationships are no longer optional. They are competitive requirements. Retailers and suppliers face rising costs, fractured partnerships, private label pressure, and increasingly nonlinear shopper journeys.

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