Retail media networks 2.0

Resetting the value proposition

The trust gap is holding back retail media network growth





RETAIL INSIGHTS
This study reveals what brands need to justify investment, what retailers must do to gain trust, and how this will shape long-term retail media network strategies



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A unique offering in the market

2025 RMN 2.0 answers a new and relevant central question: How do you close the trust gap




How will you as a brand benefit?

Benchmark your RMN strategy. See if competitors are shifting spend, doubling down, or exploring alternatives.​

Hold retailers accountable. Find out if they are building an RMN model that actually works for brands, not just their own bottom lines.​

Plan for the future of RMNs. Determine whether to invest in omnichannel RMNs, demand change, or prepare for business as usual.

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How will you as a retailer benefit?

Benchmark your RMN strategy. See if competitors are innovating, partnering, or maintaining — and what is working.​

Reset the brand-retailer relationship. Understand what brands need to view RMNs as a valuable investment, not just a cost of doing business.​

Make smarter RMN investment decisions. Use insights to prioritize digital, in-store, or cross-channel growth, maximizing brand investment and revenue potential.

What you can expect

Our retail media networks study will contain quantitative responses from key decision-makers buying and selling retailer media across both established and challenger brands and retailers with RMNs, focusing on the top 30-50 organizations.  

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Extensive chapters on best practices, frameworks, and insights for retail media

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US geography covered

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Add-on workshop by Kantar retail media expert for an incremental cost



Don't be left behind. Get in touch.

How does this study differ from our 2023 B2B Benchmarking Study?

Kantar's 2023 study was big-picture benchmarking that answered the central question: How are organizations playing, owning and winning in retail media? With respondents across brands and agencies.

Kantar's 2025 RMN 2.0 study answers a new and relevant central question: How do you close the trust gap? With respondents across brands and retailers.

 

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Catered content, just for you.


Kantar is a leader in retail media thought leadership and investing in deepening industry expertise.
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