- Who is shopping online?
- What is the role of online shopping and how is it changing?
- How do shoppers research and discover products? Can AI be leveraged to help shoppers?
- What is the role of memberships and subscription services in the omnichannel world?
- What concerns do shoppers have when it comes to online shopping and delivery?
- What are the opportunities associated with social commerce?
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Prioritize online channels and retailers
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Know where and how to reach your shopper
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Optimize the online shopping experience
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Tailor product offerings and assortment and maximize the shopping basket
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Edible categories shoppers: Fresh/perishable grocery items, shelf-stable/non-perishable grocery items
Non-edible/household shoppers: Health care products, household cleaning/paper products, personal care, beauty products, pet food/supplies
General merchandise shoppers: Baby and kid's items, apparel and accessories, consumer electronics, home décor/furnishings, home improvement supplies, toys, direct to consumer products
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