SHOPPER

Evolving Online Landscape

Learn how shoppers make online purchasing decisions in the US, UK, and beyond

 

Want to learn more about the research? Get in touch.

Understand the current and future online landscape

WHAT YOU'LL LEARN

EMERGING CONCEPTS

 A GLOBAL LENS
  • Who is shopping online?
  • What is the role of online shopping and how is it changing?
  • How do shoppers research and discover products? Can AI be leveraged to help shoppers?
  • What is the role of memberships and subscription services in the omnichannel world?
  • What concerns do shoppers have when it comes to online shopping and delivery?
  • What are the opportunities associated with social commerce?
  • Influence focus on emerging concepts:
    • Role of social commerce
    • Impact of super apps
    • Fulfillment choice drivers

Study fielded in 7 global markets:

  • US
  • United Kingdom
  • Poland
  • Germany
  • Japan
  • Mexico
  • Malaysia

 

 

 

Contact us for more information at KantarShopper@kantar.com



EXPERT SPOTLIGHT

Kantar's Retail, Sales,
and Shopper Experts

Answering your most pressing questions related to shopper commerce.
Leigh_20
Leigh O'Donnell
Head of Shopper and Category Insights & Solutions
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Mary Brett Whitfield
Senior Vice President Shopper Insights
Craig_Julie_Kantar-1
Julie Craig
Vice President Shopper Insights
De_Moura_Renata_Kantar-1
Renata de Moura
Senior Director Shopper Insights
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