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Which macro and market forces are of concern to shoppers, and how that’s changing over time
Current and future impact to shopping approach
Which shopper groups are impacted by each
Macro Issues: Savings and investments, health care, personal finance and the economy, politics, environmental concerns, shopping concerns
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Plan effective retailer and trade strategies that will drive conversion and match to current shopping activities
Influence assortment from entry level to premium
Springboard for meaningful customer conversations
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Robust sample: 2000 shoppers per quarter
75+ page report of actionable insights with a mix of trended and special topics each wave
Fully sliceable complete databook each wave
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