--- title: Kantar's Convenience Deep Dive description: Benchmark shoppers’ drivers and shopper choice around where and when shoppers make a convenience store trip. image: https://retailiq.kantar.com/hubfs/Shopperscape.png --- [![KANTAR_Small_Logo_White_RGB](https://retailiq.kantar.com/hubfs/KRiQ%20Atlas%20Integration/KANTAR_Small_Logo_White_RGB.svg "KANTAR_Small_Logo_White_RGB")](https://www.kantar.com/) SHOPPEr # Shopping at Convenience For companies looking to maximize their success in convenience stores ​ ### To learn more about the study: What factors influence convenience store shopping decisions? #### Our team can help you customize the study to meet your needs, including question topics and retailer/category lists | What you'll learn | How you'll use it | The details you need | | --- | --- | --- | | What drives shopper choice around where shoppers make a convenience store trip? What shopping occasions (trip missions) and products are central to convenience store trip? Key trip details including main purpose of trip and outing, planned and unplanned products purchased, consumption habits (where and when food/drink consumed) Who is shopping c-stores?   | Maximize the convenience store experience: is it truly quick and easy? Optimize product offerings and assortment Strategic product placement for increased conversion Reach the right shoppers and innovate accordingly Identify growth opportunities and stay ahead of the competition       ​ | **Research details pending**​​ 75+ page report of actionable insights with a mix of trended and special topics each wave​​ Fully sliceable complete databook  |   Contact us for more information at [KantarShopper@kantar.com](mailto:KantarShopper@kantar.com) --- EXPERT SPOTLIGHT ## Kantar's Retail, Sales, and Shopper Experts Answering your most pressing questions related to shopper commerce. ![Leigh_20](https://retailiq.kantar.com/hubfs/Leigh_20.jpg) Leigh O'Donnell Head of Shopper and Category Insights & Solutions ![brettwhitfield.m_KANTAR_039](https://retailiq.kantar.com/hubfs/KRiQ%20Atlas%20Integration/Headshot%20Crop/brettwhitfield.m_KANTAR_039.jpg) Mary Brett Whitfield Senior Vice President Shopper Insights ![Craig_Julie_Kantar-1](https://retailiq.kantar.com/hubfs/Craig_Julie_Kantar-1.jpg) Julie Craig Vice President Shopper Insights Looking for insights? #### Take a look at content catered to you. ### Retail Sound Bites The Kantar Sound Bites podcast provides a provocative view of global retail trends, category leadership, business issues, and other shopper and retail related news.  [Subscribe to the Podcast](https://retailiq.kantar.com/retail-sound-bites?hsLang=en) ![podcast equipment microphone](https://retailiq.kantar.com/hubfs/podcast%20equipment%20microphone.jpeg) ### Retail Media Networks B2B Benchmarking Study Closing the trust gap between brands and retailers [Learn more](https://retailiq.kantar.com/retail-media-networks?hsLang=en) ![2-2](https://retailiq.kantar.com/hubfs/2-2.png) ### Commerce rewired: Kantar's 2026 POV In 2026, resilience, relevance, and relationships are no longer optional. They are competitive requirements. Retailers and suppliers face rising costs, fractured partnerships, private label pressure, and increasingly nonlinear shopper journeys. [Download the Report](https://retailiq.kantar.com/commerce-rewired-2026-retail-themes?hsLang=en) ![Commerce Rewired](https://retailiq.kantar.com/hubfs/photoshop%20theme%20cover%20with%20K.png) ![KANTAR_Small_Logo_White_RGB](https://retailiq.kantar.com/hubfs/KRiQ%20Atlas%20Integration/KANTAR_Small_Logo_White_RGB.svg "KANTAR_Small_Logo_White_RGB") Copyright © 2026 Kantar #### Company - [Terms of use](https://www.kantar.com/Terms-and-Conditions) - [Kantar Retail IQ Privacy Policy](https://retailiq.kantar.com/privacy-policy) - [About Kantar](https://www.kantar.com/About) - [Privacy](https://www.kantar.com/Cookies-Policies)