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Benchmark shoppers’ celebration, shopping, and spending plans across key holidays and seasonal periods with a full-year overview and periodic updates.
Uncover profiles of different seasonal shoppers
Learn what holidays and seasons are important to shoppers throughout the year
Frame up the celebration milestones including décor, food, meals at home and away, and more
Understand seasonal shopping behavior including go-to retailers, timing, trip types, planned versus impulse, and inspiration sources
Build on that knowledge throughout the year with “in the moment” shopper feedback and insights, and visual snapshots of retail environment
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Optimize your seasonal product offerings and assortment.
Maximize sales — prioritize being in the right place at the right time
Drive innovation with fresh seasonal approaches and moments
Capitalize on current strengths and identify growth opportunities.
Big and small seasonal moments:
New Year’s, Valentine’s Day, big game/
March Madness, Easter, Mother’s Day, Father’s Day, Back to School, Holiday, “Summer”
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Robust sample: 2000 shoppers
75+ page report of actionable insights with a mix of trended and special topics each wave
Fully sliceable complete databook each wave
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