What you'll learn

How you'll use it

The details you'll need

• How is the pet ownership landscape changing post-pandemic?

• How is growth and penetration in the emerging pet categories continuing to evolve?

• What is the role of wellness within the pet category, and how does this impact product selection?
  
  
• Categories include:
  
  • Dry dog food
  • Wet dog food
  • Dog treats
  • Dry cat food
  • Wet cat food
  • Cat treats
  • Toys
  • Dental chews
  • Flea and tick
  
  
  
• High-growth and special focus:
  • Refrigerated food/treats
  • Frozen foods/treats
  • Food toppers
  • Supplements/medications

• Pet ownership is growing in the US – but the pet shopper profile is evolving. Emerging behaviors and trends require a nuanced understanding and strategy for brands to stay ahead.

• Kantar’s research explores the developing pet shopper landscape and how to appeal to different demographics and pet owners so that you’ll know how to grow and drive demand.

• Robust sample: 2,000 shoppers
• Our expert-authored 100+ page report is full of both insights and action
• You’ll get a fully-sliceable complete databook with the retailer, category, and demographic detail you’ll need
• Customize the study to meet your needs, including question topics and retailer/category list