Kantar's Strategic Advisory Services

Strategy: Mapping new growth (markets, channels) and quantifying whitespace expansion.
Planning: Tailored growth projections using macroeconomic data and insights from channels, shoppers, and categories.
Execution: Third-party budgeting guidance to achieve strategic growth goals and plan objectives.
Skill builders: ‘Retailer Economics’: 101 & 201 level modular tutorials.

Strategy: Landscape assessment, understanding impacts from channel blurring, tracking key macro drivers that will impact long- and short-term plans (and KPIs).
Planning: Elevating JBP (joint business planning) for key retailers - Walmart, Target, Kroger, Carrefour, Walgreens Boots Alliance, Costco Global, more.
Execution: Adapting plans to needs of new distribution models - e.g., Q-commerce, online to offline (O2O), buy online, pickup in store (BOPIS).
Skill builders: ‘Mastering Omnichannel Retail’ tutorials – e.g., Walking the Store, Optimizing the Digital Shelf. Elevating supplier/ retailer partnerships.

Strategy: Understanding core consumer/shopper change drivers impacting product portfolios; applying shopper cohort data to improve retailer marketing.
Planning: Channel planning support, esp. Value Discounters, Dollar Stores, Convenience, eCommerce. Aligning store execution with the online experience. Leveraging apps to drive shopper and employee engagement.
Execution: Review trade spend alignment with retailer-partnership strategy. Improve seasonal, holiday programming. Flexing the plan due to macroeconomic shifts, emerging shopper expectations.
Skill builders: ‘Retail immersion for new hires’ or ‘Retail immersion for brand marketers’ – addressing digital shelf changes; technology changes in store and online, mastering CRM/loyalty marketing, more.

Strategy: Tracking the restaurant industry post-pandemic. Finding growth across six business model reinventions. Increasing brand affinity across formats. Tracking innovation – across product, service, and format evolution.
Planning: Assessing the impact of emerging food and beverage trends – growth mapping. Assessing key opportunities for restaurant guests and brand development (strat-plan inputs).
Execution: Market reviews, success factors, scorecards for joint plans/measurement.
Skill builders: ‘Food Service’ modular tutorials.

Strategy: Tracking applied-technology advancements – global supply chain, blockchain payments, data-security innovation, ‘predictive models for uncertain times'.
Planning: Understanding loyalty program/CRM system evolution. Optimizing Retail media network (RMN) spend. Maximizing profitability and investments – e.g., digital watermarking, packaging innovation.
Execution: Applying best practices to execution tracking (balanced scorecards, multi-dimensional KPIs for in-stock tracking, logistics support).
Skill builders: Modular tutorials or cross-functional team training sessions–leveraging Kantar best practices, technology specialists.