Strategic Advisory


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Apply data and insights. Build commercialization skills.

Empower growth with guidance, support, and resources. Join Kantar's retail experts to leverage data, insights, and predictive tools, taking your business to new heights.

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Meet our experts

We provide expert services in four key areas.

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Uncover growth opportunities with insights, tools, and assessments. Prioritize customers and invest for success.

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Gain insights, forecasts, and trends to inform strategy and develop skills for winning partnerships.

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Engage with our experts for success through innovation audits, workshops, and retail immersion sessions. 

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Skill builders

Immerse your teams and refresh their skills – from retailer economics to story-telling training.

Discover what's next with relevant and timely topics

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Applied Financials & Growth Forecasting 

  • Strategy: Mapping new growth (markets, channels) and quantifying whitespace expansion.
  • Planning: Tailored growth projections using macroeconomic data and insights from channels, shoppers, and categories.
  • Execution: Third-party budgeting guidance to achieve strategic growth goals and plan objectives.
  • Skill builders: ‘Retailer Economics’: 101 & 201 level modular tutorials.

Learn More>

Looking for another example? Read here ›


Top-to-Top Prep & Joint Business Planning (JBP) Jumpstart 

  • Strategy: Landscape assessment, understanding impacts from channel blurring, tracking key macro drivers that will impact long- and short-term plans (and KPIs).
  • Planning: Elevating JBP (joint business planning) for key retailers - Walmart, Target, Kroger, Carrefour, Walgreens Boots Alliance, Costco Global, more.
  • Execution: Adapting plans to needs of new distribution models - e.g., Q-commerce, online to offline (O2O), buy online, pickup in store (BOPIS).
  • Skill builders: ‘Mastering Omnichannel Retail’ tutorials – e.g., Walking the Store, Optimizing the Digital Shelf. Elevating supplier/ retailer partnerships.

See this in action ›

Looking for another example? Read here ›


Applied shopper insights and category management support

  • Strategy: Understanding core consumer/shopper change drivers impacting product portfolios; applying shopper cohort data to improve retailer marketing.
  • Planning: Channel planning support, esp. Value Discounters, Dollar Stores, Convenience, eCommerce. Aligning store execution with the online experience. Leveraging apps to drive shopper and employee engagement.
  • Execution: Review trade spend alignment with retailer-partnership strategy. Improve seasonal, holiday programming. Flexing the plan due to macroeconomic shifts, emerging shopper expectations.
  • Skill builders: ‘Retail immersion for new hires’ or ‘Retail immersion for brand marketers’ – addressing digital shelf changes; technology changes in store and online, mastering CRM/loyalty marketing, more.

Restaurant and Foodservice: Innovation, partnerships and performance

  • Strategy: Tracking the restaurant industry post-pandemic. Finding growth across six business model reinventions. Increasing brand affinity across formats. Tracking innovation – across product, service, and format evolution.
  • Planning: Assessing the impact of emerging food and beverage trends – growth mapping. Assessing key opportunities for restaurant guests and brand development (strat-plan inputs).
  • Execution: Market reviews, success factors, scorecards for joint plans/measurement.
  • Skill builders: ‘Food Service’ modular tutorials.

Learn More>

Looking for another example? Read here ›


Big data and technology deployment: What to know and how to grow

  • Strategy: Tracking applied-technology advancements – global supply chain, blockchain payments, data-security innovation, ‘predictive models for uncertain times'. 
  • Planning: Understanding loyalty program/CRM system evolution. Optimizing Retail media network (RMN) spend. Maximizing profitability and investments – e.g., digital watermarking, packaging innovation.
  • Execution: Applying best practices to execution tracking (balanced scorecards, multi-dimensional KPIs for in-stock tracking, logistics support).
  • Skill builders: Modular tutorials or cross-functional team training sessions–leveraging Kantar best practices, technology specialists.
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Other hot topics we can bring to life

  • Data Science, AI and Generative AI, Automation
  • How retail adapts to serve Gen Z and Millennials
  • Weight loss drugs
  • 2024 key customer planning priorities
  • Organized retail crime
  • The future of the digital shelf
  • The US omnishopper: Now and next

Explore organized retail crime >

Webinar available on-demand: The new realities of shrink and impact to the bottom line. Get in touch

Read GLP-1 medications and the Drug Channel response >

Explore FMCG powerful weight loss drugs are on the way >

Learn now food and beverage brands can strategically incorporate changes brought about by GLP-1

Discover how data and AI positively impacts your organization >

Looking for more hot topics? Click here >


Powerful insights, thoughtfully conveyed.

Let us help you drive your business.


“What a strong presentation – very well received by Sales Leadership. You and the team clearly brought your best. Kantar’s thorough preparation made the [live sessions] highly impactful!”

Director, Category Management

“Kantar’s insights [were] thought-provoking and laid the groundwork for our strategic planning -- we’ll be engaging [your experts] as we progress our work. We appreciate the strong partnership and quality of work completed in short time.”

SVP, Commercial Leadership

Meet our people

With 250+ years of collective retail experience, our experts use reliable data and analysis to
guide strategic planning, tactical execution, and growth.

Meet our experts

Barry Thomas
Doug Hermanson
Malcolm Pinkerton
Dave Marcotte
Karen Kelso
Amar Singh
Mary Brett Whitfield
Tiffany Hogan
Simon Johnstone
Rachel Dalton
Rachel Dalton
Leigh O'Donnell
Julie Craig

Book time with a Kantar expert