Last updated: June 2024
Kantar LLC, also known as Kantar Consulting (“We,” “Us,” “Our,” or “Kantar”), are committed to protecting and respecting your privacy. Kantar LLC is the data controller (or similar term) for the purposes of applicable data protection law and can be contacted using the contact information provided at the “Contact” paragraph below.
This Privacy Policy (the “Policy”) sets out the basis on which any personal data we collect from you, or that you provide to us, on Kantarretailiq.com (“our site”) will be processed by us in relation to your use of the website and “Service” (described below). Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
Description of the Service (“Service”): Retail IQ is the retail intelligence portal created by Kantar that you may have signed up to or have access to.
We collect and process the following data on our site:
Information that you provide by filling in forms on our site or by submitting preferences on the Service portal. We may also ask you for information when you report a problem with our site.
If you contact us, we may keep a record of that correspondence.
We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
Details of your visits to our site including, but not limited to, traffic data, location data, weblogs, and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.
The data that we collect from you may be transferred to and/or stored outside your territory. It may also be processed by staff operating outside your territory who work for us or for one of our suppliers. If your personal data is transferred to, stored at, or otherwise processed outside your country or territory, and that country or territory has not been recognized as providing an adequate level of data protection, we will put in place additional safeguards to protect your personal data, as required by applicable law. For example, if you are in the EEA, standard contractual clauses and additional supplementary safeguards would be used if we process your data outside the EEA.
We take appropriate technological and organizational measures to protect the personal data submitted to us, both during transmission and once we receive it. Our security procedures are consistent with generally accepted commercial standards used to protect personal data. Once we receive your transmission, we will take reasonable steps to ensure our systems are secure.
Measures include security and storage controls that integrate our data and network security policies and procedures with the security requirements of our clients and in line with the requirements of local data protection laws. All Kantar personnel laptops are encrypted, include network protection, and storage/processing on removable media/devices is prohibited. Removable media and mobile devices are stored in locked cabinets/drawers/rooms with restricted access together with secure building access. Kantar has also invested in endpoint protection (including anti-malware), threat intelligence, and response services. These measures are deployed across all workstations and servers covering the Kantar estate. Industry/government standard encryption in place - AES128 (Mac) or AES256 (PC), used as standard across the business.
Below we provide information about our use of your personal data collected through this site, and the legal basis under which we process it.
Case |
Purpose |
Source |
Data Collected/ Processed |
Legal Basis |
Providing the “Service” |
To carry out our obligations arising from any contracts entered into between you and us; to notify you about changes to our “Service”; to allow you to participate in interactive features of our “Service” when you choose to do so |
We collect this data directly from you. |
Browser specifications, name, email addresses, encrypted password, search terms used, history of pages visited, user preferences (retailers, channels, countries), authors followed, email alert preferences, history of all email alerts received and clicked through, saved content items, webinars registered |
This is based on contractual necessity — we need to use your personal data to perform our contract with you. |
Operating our website
|
To ensure that content from our site is presented effectively, according to the device on which you are accessing it; to analyze statistical data about users’ browsing actions and their patterns
|
We obtain this data directly from you.
|
Browser specifications, name, email addresses, encrypted password, search terms used, history of pages visited, user preferences (retailers, channels, countries), authors followed, email alert preferences, history of all email alerts received and clicked through, saved content items, webinars registered for
|
It is our legitimate interest to ensure that our site is presented to you in the most effective way possible. |
Providing you with information
|
To provide you with information, products, or services that you request from us or that we feel may interest you where you have consented to be contacted for such purposes (based on your consent, which you may withdraw at any time)
|
We obtain this data directly from you; for example, when you download reports or other content from our website, or when you make an inquiry with us. . |
Name, email, job title, job function, industry, phone number, IP address, user preferences, website activity |
We will seek your consent, or we have determined that we have a legitimate interest in using your details to provide you with relevant information. Further information will be provided in the privacy statement provided prior to you submitting your data. You can withdraw your consent or opt out of communications from Kantar at any time. |
Fraud protection |
To protect our business interests against fraudulent behavior or behavior not in line with our Terms and Conditions |
We collect this data directly from you. |
IP address, operating system information, browser specifications, device specifications, name, email addresses, phone number, postal address, job title, encrypted password, employment place/name, search terms used, history of pages visited, user preferences (retailers, channels, countries), authors followed, email alert preferences, history of all email alerts received and clicked through, saved content items, webinars registered for |
We have a legitimate interest in protecting our business against fraud or other prohibited behavior. |
We may disclose your personal data to any member of the Kantar Group, which means our subsidiaries, our ultimate holding company, and its subsidiaries. We may disclose your personal data to third parties:
In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
If Kantar or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation; or to protect the rights, property, or safety of Kantar, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
If we use a service provider or supplier to process your data (for example third parties that help administer our site or provide our services to you); however, such third parties will process this data only for the purposes we instruct them to.
Kantar does not sell personal data collected through this website (including any children’s personal data).
Personal data will be retained only for such period as is appropriate for its intended and lawful use; in this case we shall retain data, unless otherwise required to do so by law. Personal data that is no longer required will be disposed of in ways that ensure their confidential nature is not compromised.
As part of the Company Business Continuity plan and as required in certain instances by law, our electronic systems are backed up and archived. These archives are retained for a defined period of time in a strictly controlled environment.
As a global business, Kantar is committed to your privacy, and committed to our obligations under the data protection laws that apply in your region (such as GDPR or the CCPA).
You have the following rights in relation to your personal data (some of these rights apply only in certain circumstances, and some of them vary according to the legal basis on which we are processing your data or the territory in which you are located):
The right to ask whether we’re processing your personal data and, if we are, to find out details of that processing (as well as obtaining a copy of your personal data).
The right to ask us to correct any personal data that we hold about you that’s inaccurate or incomplete.
The right to ask us to delete personal data that we hold about you.
The right to object to how we’re processing your personal data, and to ask us to restrict how we’re processing your personal data.
The right to have your personal data provided to you in a structured and commonly used electronic format. You can also ask us to transfer your personal data directly to another company if that’s feasible.
The right to opt out of the sale of your personal data if applicable. Personal data collected through this site is not sold to third parties.
The right not to be discriminated against for exercising the rights available to you under applicable data protection laws.
If you wish to exercise any of these rights, you can use the link or unsubscribe button provided in our email correspondence, contact privacy@kantarconsulting.com or call us at +1 (800) 370 3261. Please note that in some circumstances, we may need to take steps to verify your identity prior to fulfilling your request.
You may be entitled to use a third party to submit a request to us on your behalf (sometimes referred to as an "authorised agent" or similar). For this purpose, we will require proof that you gave that third party signed permission to submit the request, which may be in the form of a power of attorney. We may also require additional verification, such as the identity of the third-party individual.
If you’re not happy with how we’ve dealt with your personal data, we’d like a chance to put it right. Please contact us at privacy@kantarconsulting.com. However, you have the right to complain to your local supervisory authority in your relevant jurisdiction.
EU residents can find the contact details of their country supervisory authority via the European Data Protection Board: https://edpb.europa.eu/about-edpb/board/members_en
UK residents can make complaints to the Information Commissioner’s Office via: https://ico.org.uk/make-a-complaint/, by emailing casework@ico.org.uk, or by post to Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
New Zealand residents can contact the Office of the New Zealand Privacy Commissioner via https://www.privacy.org.nz/your-rights/making-a-complaint/complaint-self-assessment/, email oia@privacy.org.nz, phone 0800 803 909, or post to PO Box 10 094, Wellington 6143
Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
This Policy was last updated in June 2024. Any changes we may make to our Policy in the future will be posted on this page and, where appropriate, communicated to you by email.
Questions, comments, and requests regarding this Policy are welcomed and should be addressed to privacy@kantarconsulting.com. You can also contact our Data Protection Officer (DPO) at privacy@kantarconsulting.com.
Our site uses cookies to distinguish you from other users of our site and to remember you between visits. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive.
The cookies we use allow us to recognize and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our site works; for example, by ensuring that users are finding what they are looking for easily.
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our site.
Cookie Name |
Provider |
Link to Privacy Info |
Purpose |
Classification |
Retention |
Type |
.AspNet.Cookies |
Kantar Retail IQ |
Enable operation of the website |
Necessary for the operation |
Session | http | |
.ASPXAUTH |
Kantar Retail IQ |
Enable operation of the website |
Necessary for the operation |
Session | http | |
.ASPXAUTHINSIGHTS |
Kantar Retail IQ |
Enable operation of the website |
Necessary for the operation |
Session | http | |
_ga |
Google Analytics | Support.google.com |
Google Analytics |
Used for website analytics |
Two years | http |
_gid |
Google Analytics | Support.google.com |
Enable integration with Google Analytics |
Used for website analytics |
24 hours | http |
_ga_025E9R7H6B |
Google Analytics | Support.google.com |
Enable integration with Google Analytics |
Used for website analytics |
90 days | http |
_gat_gtag_UA_20210901_4 |
Google Analytics | Support.google.com |
Enable integration with Google Analytics |
Used for website analytics |
1 minute | http |
ApplicationGatewayAffinity |
Kantar Retail IQ |
Enable operation of the website |
Necessary for the operation |
Session | http | |
ApplicationGatewayAffinityCORS |
Kantar Retail IQ |
Enable operation of the website |
Necessary for the operation |
Session | http | |
ARRAffinity |
Kantar Retail IQ |
Enable operation of the website |
Necessary for the operation |
Session | http | |
ARRAffinitySameSite |
Kantar Retail IQ |
Enable operation of the website |
Necessary for the operation |
Session | http | |
ASP.NET_SessionId |
Kantar Retail IQ |
Enable operation of the website |
Necessary for the operation |
Session | http | |
—coveo.analytics.history |
Coveo | Coveo.com |
Enable integration with Coveo search |
Used for website analytics |
1 year | Local storage |
coveo_visitorId |
Coveo | Coveo.com |
Enable integration with Coveo search |
Necessary for the operation |
Session | http |
kan#lang |
Kantar Retail IQ |
Enable operation of the website |
Necessary for the operation |
Session | http | |
shell#lang |
Kantar Retail IQ |
Enable operation of the website |
Necessary for the operation |
Session | http | |
SC_ANALYTICS_GLOBAL_COOKIE |
Kantar Retail IQ |
Enable operation of the website |
Used for website analytics |
1 year | http | |
wwwkantarretailiqcom |
Kantar Retail IQ |
Enable operation of the website |
Necessary for the operation |
Session | http | |
wwwkantarretailiqcomCORS |
Kantar Retail IQ |
Enable operation of the website |
Necessary for the operation |
Session | http | |
Hubspotutk |
HubSpot | legal.hubspot.com |
Enable integration with HubSpot |
Used for website analytics |
6 months | http |
—hssc |
HubSpot | legal.hubspot.com |
Enable integration with HubSpot |
Used for website analytics |
30 minutes | http |
—hssrc |
HubSpot | legal.hubspot.com |
Enable integration with HubSpot |
Used for website analytics |
Session | http |
—hstc |
HubSpot | legal.hubspot.com |
Enable integration with HubSpot |
Used for website analytics |
6 months | http |
—utma |
Google Analytics | support.google.com |
Enable integration with Google Analytics |
Used for website analytics |
2 years | http |
—utmb |
Google Analytics | support.google.com |
Enable integration with Google Analytics |
Used for website analytics |
30 minutes | http |
—utmc |
Google Analytics | support.google.com |
Enable integration with Google Analytics |
Used for website analytics |
Session | http |
—utmt |
Google Analytics | support.google.com |
Enable integration with Google Analytics |
Used for website analytics |
10 minutes | http |
—utmz |
Google Analytics | support.google.com |
Enable integration with Google Analytics |
Used for website analytics |
6 months | http |
—utmv |
Google Analytics | support.google.com |
Enable integration with Google Analytics |
Used for website analytics |
2 years | http |
wm-deepui-master-mode |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-preload-data |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-state |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-hb |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-Inchr-ply-ssn |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-po-p |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-po-q |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-po-r |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-session-per-user |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-smtp-init |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-st-ply-ssn |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persisent | Local storage |
wm-cs-eu-id |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-deepui-end-user-rand |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-deepui-long-executed-identifiers |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-deepui-user-mapping-updated-at |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-ds-b |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-ds-hb |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-ds-lb |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-ds-lbb |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-ds-lbp |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-ds-lfb |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-ds-s |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-hb |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-ueug |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-wa |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |
wm-wmv |
WalkMe | Walkme.com |
Enable integration with WalkMe menus, |
Necessary for the operation |
Persistent | Local storage |