Learn how shoppers approach and shop for consumer electronics

What you'll learn

How you'll use it

The details you'll need

What is the evolving role of in-store and online touchpoints when shopping for consumer electronics?
What is the impact of price-inflation on product decisions, and how are shoppers changing their purchasing behavior?
What is the role of AI in both the shopping journey and product features?
Categories include:
- Appliances
- TV and home theater
- Computers and tablets
- Cameras and drones
- Cell phones
- Audio
- Videogaming, toys, and VR
- Health and wearable tech
- Smart home, security, and WiFi
High-growth and special focus:
- Role of AI in shopping journey
- Role of AI in product development
- Role that kids play in consumer electronics product decisions
- Impact of price inflation

Consumer electronics is at a cross-round with AI, changing both product expectations and the shopping journey itself.
Kantar's research puts its finger to the pulse of these fast-moving trends so that you'll know what your shopper wants MOST when they are ready to convert.

Robust sample: 2,000 shoppers
Our expert-authored 100+ page report is full of both insights and action
You’ll get a fully-sliceable complete databook with the retailer, category, and demographic detail you’ll need
Customize the study to meet your needs, including question topics and retailer/category lists

Category IQ clients can gain access to this Deep Dive as part of their license. Non-subscribers can purchase it for:

$15,000

Includes the full 100+ slides report and the Excel data set including retailer, category and demographic details.