North America Category Insights

Providing actionable insights to win with retailers and shoppers in your category. Better understand the macro, retail and shopper forces impacting your category, coupled with strategic, go-to-market recommendations.

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Category IQ

Your Gateway to Category Insights.

Detailed analytics. Proprietary data. Strategic recommendations. ​


We help answer the most pressing category questions in omnicommerce today.
What categories are winning and why? How do category shoppers differ between retailers? Which retailers are gaining / losing share?​

Category IQ will help you better understand the retail and shopper forces impacting your category and provide strategic recommendations to unlock growth.

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In-Depth Category Perspective

Actionable Insights to Enable Category Leadership and Growth
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Hottest Topics

Emerging Trends, Growth Opportunities
and Implications across Categories
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Category Leadership

Go-to-market Strategies in Today’s
Omnichannel World ​
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In-Depth Category View

  • At-a-glance summary of category size, key trends, and retail demographics

  • Understand motivations driving purchase within a category and at each retailer

  • Cross-shopping and leakage within
    category: which retailers are winning and losing
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Hottest Topics Impacting Category

  • Drive Category Leadership in an omnichannel world​

  • Understand the disparate impact of COVID across categories​

  • Learn about emerging themes in retail and potential impact on your category​

  • Up-to-the-minute newsworthy category updates
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Actionable Insights

  • Go-to-market strategies by category and channel
  • Better understand your category shoppers
  • Position your category for success across retailers and channels with timely and practical insights
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Our Experts

Kate McGee3
Kate McGee
SVP, Category Insights
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Lauren Winkler
AVP, Category Insights
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Colombe Bommelaer
Director, Category Insights

WANT TO KNOW MORE?

Introducing Kantar Category IQ

Category IQ will bring Kantar’s clients insights that enable omnichannel strategic and tactical category planning across merchandising, assortment, pricing and shelving.

 

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For more information, please send an email to retailna_categoryinsights@kantar.com.

Thought Leadership

Plant-based food in time of COVID-19

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Shopper Psychology - Toys

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eComm Category Snapshot - Personal Care

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