Providing actionable insights to win with retailers and shoppers in your category. Better understand the macro, retail and shopper forces impacting your category, coupled with strategic, go-to-market recommendations.
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Detailed analytics. Proprietary data. Strategic recommendations.
We help answer the most pressing category questions in omnicommerce today.
What categories are winning and why? How do category shoppers differ between retailers? Which retailers are gaining / losing share?
Category IQ will help you better understand the retail and shopper forces impacting your category and provide strategic recommendations to unlock growth.
Our expertly crafted shopper presentations tell the shopper story through the lens of retailer, trend, and channel. If that’s not enough, the turnkey ShopperScape ® Dashboards will provide immediate answers to the who, what, where, and why of shopper behavior. Add analyst hours to any channel package and receive insights tailored to your most pressing business needs.
With the ShopperScape® Database, you’ll be the first to access to the monthly tracking survey data each month, as well as data collected in comprehensive topical research. Through on-demand access you’ll be able to quickly field internal inquiries and prepare for customer meetings on your own terms.
“We realized an almost immediate ROI from Kantar’s Shopper Insights. It’s been used as we develop service offerings for key generational cohorts and the insights have helped us see threats to our shopper base from eCommerce and omnichannel competitors.”
Category IQ will bring Kantar’s clients insights that enable omnichannel strategic and tactical category planning across merchandising, assortment, pricing and shelving.
A landmark study identifying key shopper, brand, and retailer trends to provide a holistic view of the rapidly evolving ecommerce and retail media landscape.Download Report
Kantar’s annual industry benchmarking report PoweRanking 2021 identifies retailers and suppliers that set the standard of performance, ranked by their trading partners.Download the Report