PoweRanking® 2024
The growth mandate: A collective rebound

The growth mandate:

A collective rebound

Retailers are increasingly worried about shoppers' reluctance to spend more on consumer goods. Many consumers are resisting price increases by opting for cheaper alternatives or choosing not to buy at all. To drive growth, retailers must focus on delivering true value and emphasize the need for increased unit sales and customer visits, expecting manufacturers to support these goals.

As of fall 2024, the concerns have intensified, with shoppers becoming more mindful of their value propositions. This shift has led to more deliberate purchasing decisions.

Our interviews indicate that addressing these challenges requires collaboration between manufacturers and retailers. Genuine growth in 2025 and beyond will depend on collective industry efforts.

Kantar’s annual industry benchmarking report PoweRanking® identifies retailers and suppliers that set the standard of performance, ranked by their trading partners. Download your complimentary executive summary to discover this year's rankings.

For a copy of the full PoweRanking report, contact:

Jeff.Maloy@kantar.com

Rohan.Mazumdar@kantar.com

Or get in touch below:

WEBINAR
Kantar's 2024 PoweRanking® Study Overview

Join us November 20, 2024 for this year's rankings of key manufacturers and retailers, and factors driving their mutual relationship as we enter the new year.

• Understand the most important issues in the manufacturer-retailer trading relationship, set against the backdrop of a dynamic macroeconomic environment
• Discover how manufacturers and retailers would rank each other in key business areas such as Strategy, Growth & Profitability, Supply Chain, Consumer Insights and Category Leadership
• Gather insights into what constitutes "Best-in-Class" in the US retail landscape