Managing your Walmart business in a rapidly changing world
28-29 June 2022
Online
The world is grappling with the impacts of continued restrictions due to COVID-19 and the Russia-Ukraine war. A tight labor market, global inflation, supply chain shortages, and rising energy costs are having a large-scale impact on US shoppers and retailers.
How is Walmart likely to respond? What will manufacturers and their partners need to know to prepare for massive change from the usual ways of doing business?
At Kantar’s Walmart and Sam’s Club Workshop, our subject-matter experts will help you understand how rapid disruptions in the retail landscape will challenge your business in unexpected ways and how to mitigate those risks.
Insights and skills you’ll gain from the event:
The Kantar team has been closely monitoring the situation surrounding COVID-19 in North America. To ensure the safety and well-being of all involved, we’ve made the decision to convert this event from an in-person engagement to a virtually accessible event. While we are disappointed that we will not be together in-person, we are excited to stream industry-leading insights directly to your home, office, or mobile-device. Don't hesitate to reach out to events@kantarconsulting.com for more information.
what to expect
9:00 - 9:10 AM CT
Welcome and introduction
9:10 - 9:40 AM CT
Walmart’s five things that matter in today’s changing world
Karen Kelso, VP, Retail Insights
Walmart is focused on becoming a world-class omnichannel retailer and significantly changing its role in the industry. This session will cover:
9:40 - 11:00 AM CT
The state of the world and Walmart: War, logistics and supply chain
Karen Kelso, VP, Retail Insights
Walmart turned in the best results ever in its most recent fiscal year. However, global events are creating significant challenges. We discuss the implications for Walmart and the supplier community, including:
11:15 AM - 12:00 PM CT
Reviewing Walmart shoppers: Who they are and what they want
Mary Brett Whitfield, SVP, Head of Shopper Insights
Walmart shoppers have adapted to a post-COVID retail environment. Get the latest on Walmart shoppers, including:
12:30 - 1:15 PM CT
Walmart’s strategy: Reviewing the Walmart ecosystem
Kate Hohenstatt, Senior Analyst
The flywheel is the core of Walmart CEO Doug McMillon’s plans to ensure Walmart is the primary destination for shoppers and members. Explore the opportunities the flywheel presents and how different components can impact suppliers. This session examines:
1:15 - 1:55 PM CT
Walmart’s supplier expectations
Ross Cloyd, Director, Retail Insights
Partnering with Walmart delivers great rewards yet comes with unique challenges. We will discuss:
2:05 - 2:55 PM CT
The evolution of private label
Karen Kelso, VP, Retail Insights
Mary Brett Whitfield, SVP, Head of Shopper Insights
Private label will continue to expand as shoppers look for more cost-effective solutions and products. Topics include:
2:55 - 3:00 PM CT
Day 1 Wrap-up
Karen Kelso, VP, Retail Insights
9:15 - 10:10 AM CT
What key competitors are doing to challenge Walmart
Karen Kelso, VP, Retail Insights
Retail has become more challenging and complicated in the two years since the pandemic began, and competition for shoppers is fierce. In this section we’ll cover:
10:10 - 11:05 AM CT
Walmart’s omni fulfillment and last-mile delivery services
Ross Cloyd, Director, Retail Insights
Walmart is leveraging its reach and distribution to deliver products to shoppers in new ways. Topics include:
11:05 AM - 12:00 PM CT
Implications of focusing on membership and loyalty
Karen Kelso, VP, Retail Insights
The next battleground for growth will be acquiring and maintaining customer loyalty. We will discuss:
12:30 - 1:00 PM CT
Predictions for Walmart shoppers and what loyalty looks like
Mary Brett Whitfield, SVP, Head of Shopper Insights
Shopper loyalty is the goal of every business and the key to loyalty is understanding shoppers. Topics include:
1:00 - 1:45 PM CT
Sam’s Club’s path forward
Kate Hohenstatt, Senior Analyst
Sam’s Club’s strong financial performance in FY 2022 positions the business to have another great year. Topics include:
1:55 - 2:55 PM CT
Walmart key takeaways
Karen Kelso, VP, Retail Insights
Walmart’s strategy and focus have shifted away from in-store retail and toward providing services. Topics include:
We’re here to amplify your potential. Bringing exceptional experience across industries and organizations. Delivering a deep understanding of retailers and shoppers. We’ll help you meet and exceed your goals.
Best-in-class events. Industry experts. Insights turned experience. Join the curious and thought leaders alike at our next event, webinar, or ShareGroup.
Uncover more to open the door to greater possibilities.
Don’t just dream of winning in retail. Experience it. Access our industry’s best and brightest through thought-provoking presentations, inspiring conversations, and hands-on working sessions. It’s time to set yourself apart in the new era of retail.
Open the door to what’s possible. With enterprise access, your team will join the curious and cutting edge through bite-size power sessions and interactive Q&A. Kantar’s experts illuminate market insights and provide actionable recommendations.
Join like-minded peers and share ideas, tips, experiences, and insights. Kantar ShareGroups and ShareDays offer exclusive interactions for members through facilitated discussions and noncompetitive working groups.
Focused on providing you with opportunities to network and engage with your peers and our content. Introducing, Kantar Connect.
Attendees will receive a link to virtually access the event prior to the event.
If you do not receive this link, please email events@kantarconsulting.com