11:00 AM-Noon
Reframing dollar stores post-COVID
Simon Johnstone, Director
Mary Brett Whitfield, Senior Vice President, Shopper Insights

• Understand dollar stores’ relative strength versus other retailers in and out of the channel in the aftermath of COVID-19.
• Recognize the macroeconomic and consumer sentiment trends impacting retail.
• Review how spending is changing among lower-income shoppers and what it means for dollar stores.

Noon-12:45 PM
Reframing dollar store shoppers post-COVID
Simon Johnstone, Director
Mary Brett Whitfield, Senior Vice President, Shopper Insights

• Understand dollar store shoppers in the context of 2021.
• Explore how dollar store shoppers have changed since the pandemic.
• Discover the differences in motives, attitudes, and behaviors of dollar store shoppers.

12:45-1:00 PM
BREAK

1:00-1:45 PM
Readjusting to Dollar Tree’s and Family Dollar’s strategic focus
Simon Johnstone, Director

• Get the latest on Dollar Tree’s and Family Dollar’s performance and financial trends and drivers.
• Understand COVID-19’s impact on accelerating or pivoting key initiatives, including assortment optimization, pricing shifts, format reinvention, and private label innovation.
• Identify omnichannel tactics to engage with shoppers across income segments.

1:45-2:30 PM
Readjusting to Dollar General’s strategic focus
Simon Johnstone, Director, Kantar

• Get the latest on Dollar General’s performance and financial trends and drivers.
• Understand COVID-19’s impact on accelerating or pivoting key initiatives, including digital and ecommerce, format innovation, fresh, and private label investment.
• Identify omnichannel tactics to engage with shoppers across income segments.

2:30-2:45 PM
BREAK

2:45-3:15 PM
Reframing categories in dollar stores
Lauren Winkler, Associate Vice President

• Understand the changes to category spend at dollar stores throughout COVID.
• Review best practices and illustrative examples of categories winning at dollar stores during and through COVID.
• Explore how post-COVID attitudes will shape category performance at dollar stores.

3:15-4:00 PM
Refine the selling story in dollar stores
Simon Johnstone, Director

• Deconstruct old and new myths that act as barriers to selling to dollar stores.
• Identify tactics that can help convince your organization to allocate more resources to the channel.
• Learn how to refine your selling story to buyers and the action steps you can take to accelerate category and brand growth with dollar store retailers.

4:00-4:15 PM
Wrap-up
Simon Johnstone, Director