The shift you didn't see coming:
What’s shaping Latinos in the marketplace in 2025?
This joint initiative between MONITOR and KRIQ is designed to rethink the future of retail through the lens of high-growth markets. In a time of widespread disruption—from the rise of e-commerce and shifting shopping behaviors to changing household structures, surging localism, economic instability, and immigration-related pressures—this project examines how these forces are reshaping how Latinos engage.
The research will also dive deep into who Latino consumers are, what drives their choices, and how culture informs everything from shopping preferences to brand affinity.
