Kantar's Tariff Toolkit

Disruption is inevitable. Retailers and suppliers must respond nimbly, working within and across borders, tracking policy changes and deployment timing.

Ready to learn more? Get in touch

 

Tariffs and trade wars set to disrupt global logistics and shopping routines

In early 2025, global tariffs have caused chaos in the retail sector, affecting demand and logistics. This has led to changes in shopping habits and increased anxiety among consumers. Media highlights the urgent need for businesses to adapt and understand shopper behavior.

Tariffs and trade wars

 

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TARIFFS AND TRADE WARS: 2025 VS. 2018

Proposed tariffs are bigger in scale, wider in scope, and faster to hit. Our economists, retail experts, and shopper insights teams are tracking new developments, synthesizing changes in consumer spending, shopper sentiment, forecasts, supply chain disruptions, and more. ​

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STRATEGIZING AND REPLANNING FOR DISRUPTION

Retailers and suppliers must respond nimbly, working within and across borders, tracking policy changes and deployment timing. Disruption is inevitable. How we respond is in our control.
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SHOPPER EXPECTATIONS

Meanwhile, shoppers have weighed in, expecting their favored brands and retailers to be transparent about pricing and product availability throughout disruption periods. 

 

KANTAR TEAM

Meet our experts

Our experts work with a variety of teams and cross-functional groups. We help clients pressure test assumptions, map whitespace growth, and vet new partnerships. 



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David Marcotte
Senior Vice President
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Doug Hermanson
Principle Economist
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Paida Mugudubi
Head of Retail Insights, Global
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Julie Craig
Vice President, Shopper Insights
Amar.Singh.Kantar
Amar Singh
Senior Director

 

Meet the rest of the Kantar team




 

KANTAR TEAM

Our POV on disruption

Read more of our experts' perspectives

 

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How new tariffs would impact global logistics

Find out how new tariffs by the US on goods from Canada, Mexico, and China could disrupt global land, sea, and air logistics...

Read more

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Troubling tariffs? Tracking the shopper response

Nearly all shoppers are concerned about grocery prices. Will tariffs help or hurt?

Read more

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Tariff U-turns, handbrakes & delays: Impact on European & Asian trade

Trade Truce? Many countries hold fire on retaliatory tariffs as Trump hits pause (for now).

Learn more

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US-Canada tariffs: How brands should respond

Get Kantar's insights on how brands can navigate the US-Canada tariffs and adapt to changing consumer behaviours and market dynamics.

Learn more




Start planning

Our experts work with a variety of teams and cross-functional groups. We help clients pressure test assumptions, map whitespace growth, and vet new partnerships. So you’re not just prepared for what’s next in retail — you have the power to change it.

 

 

 

 

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Ready to learn more? Get in touch