Shopping for Gifts

Kantar’s new shopper study gives the gift of insights. Understanding the current trends and the growth opportunities where you can make an impact.

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Discover demographic behaviors, retailer-specific learnings, growth opportunities, and so much more in our full 70+ length report, complete dataset, and an orientation call to see how our insights can be put into action at your brand. 

Learn more about the research:

 

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Categories covered

  • Chocolates/confectionary
  • Flowers
  • Wine/spirits
  • Gift cards
  • Greeting cards
  • Toys
  • Arts/crafts
  • Books/TV/movies/music
  • Apparel
  • Cosmetics
  • Consumer electronics
  • Experiences/tickets
  • And more...
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Central questions

What are the key shopping behaviors and what influences purchases of gifts?

How do emerging categories fit within shoppers' repertoire?

What are the industry changes in the past couple of years and where are the growth areas?

Who are the decision-makers and what is their Shopper DNA? 

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Retailers

  • Amazon
  • Walmart
  • Target
  • Kohl's
  • Macy's
  • Best Buy
  • T.J. Maxx
  • Bath & Body Works
  • Dollar Tree
  • Costco
  • Hobby Lobby
  • Etsy
  • And so many more...

 

Kantar's Shopping for Gifts Deep Dive Study

We asked 2,000 shoppers who have purchased gifts in the past three months to share their shopping, category, and retailer preferences. Here's some of what we found:

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Millennials like to browse the store

52% of Millennials shared they prefer to find gift inspiration in-store over anywhere else. But only 32% of Gen X and Gen Z will visit the brick and mortar and an even lower 15% of Boomers. 

Source: ShopperScape Shopping for Gifts study, August 2023

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Gift types vary for holidays and occasions

The most popular gifts purchased for Mother's Day include Edible gifting set, Confectionary, and Arts and Crafts. While Father's Day shares Confectionary, Accessories and Experiences are also among the top gifts for the occasion.

Source: ShopperScape Shopping for Gifts study, August 2023


To purchase the full report and research materials, contact the Kantar team at KantarShopper@kantar.com


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