--- title: Kantar's Retail Media Networks B2B Benchmarking Study description: Kantar's Retail Media Networks B2B Benchmarking Study. Understand how brands and organizations are playing, owning, and winning in retail media. image: https://retailiq.kantar.com/hubfs/LinkedIn%20graphics_%201200x628.png --- [![KantarRetailIQ](https://retailiq.kantar.com/hubfs/KantarRetailIQ.svg "KantarRetailIQ")](https://retailiq.kantar.com/?hsLang=en) ![](https://retailiq.kantar.com/hubfs/public_site_assets/imgs/moble-menu-close-icon.svg) - Solutions - [Retail IQ](https://retailiq.kantar.com/iq) - [Shopper Insights](https://retailiq.kantar.com/shopper) - [Category IQ](https://retailiq.kantar.com/categoryiq) - [Access the Experts](https://retailiq.kantar.com/access-the-experts) - Insights - [Insights for Purchase](https://retailiq.kantar.com/reportsforpurchase) - [Complimentary Insights](https://kriq.kantarretailiq.com/en/p-iq/insights/insights-on-demand) - [Experiences](https://retailiq.kantar.com/experiences) - [Events](https://retailiq.kantar.com/events) - [Webinars](https://kriq.kantarretailiq.com/en/p-iq/experiences/webinars) - [Podcasts](https://retailiq.kantar.com/retail-sound-bites) - [About Us](https://retailiq.kantar.com/about-us) - [Newsroom](https://retailiq.kantar.com/newsroom) - [Login](https://kantarretailiq.com/Login.aspx) - [Request a demo](https://retailiq.kantar.com/contactus) [![search-icon](https://retailiq.kantar.com/hubfs/search-icon.svg "search-icon")](https://retailiq.kantar.com/?hsLang=en) ![](https://retailiq.kantar.com/hubfs/public_site_assets/imgs/moble-menu-icon.svg) # Retail Media B2B Benchmarking Study *U.S. and Canadian study available now!* Kantar's inaugural study of best practices, frameworks, and proprietary B2B insights for the retail media industry. Access your complimentary executive summary ## RETAIL INSIGHTSHow are organizations playing, owning, and winning in retail media? As retail media continues to experience record growth, join us as we uncover how brands can play, own, and win in retail media, including budget allocation for testing and learning. ![Screenshot 2023-12-07 144817](https://retailiq.kantar.com/hs-fs/hubfs/Screenshot%202023-12-07%20144817.png?width=1366&height=873&name=Screenshot%202023-12-07%20144817.png "Screenshot 2023-12-07 144817") ### Discover the winning advantage No matter where your organization stands in developing a retail media strategy, it is imperative for brands to grasp their position in successful media planning. Remember: - Retail media will make up more of digital ad spend over the next five years. - The major players that have dominated thus far (Amazon, Walmart, etc.) will face a crowded market with many options for marketers. - Winners will drive value and provide data that their competitors do not and cannot. - Retail media can be mutually beneficial to brands and retailers if brands can allocate spending correctly. ### Ways to engage Our annual retail media networks benchmarking study will contain both quantitative and qualitative responses from key decision-makers buying and selling retailer media across both established and challenger brands and media agencies.  ![Maps-Navigation - Maps - maps](https://retailiq.kantar.com/hubfs/KRiQ%20Atlas%20Integration/Maps-Navigation%20-%20Maps%20-%20maps.svg "Maps-Navigation - Maps - maps") ### Extensive chapters on best practices, frameworks, and B2B insights for retail media ![Work-Office-Companies - Human-Resources - human-resources-team-settings-1](https://retailiq.kantar.com/hubfs/Work-Office-Companies%20-%20Human-Resources%20-%20human-resources-team-settings-1.svg "Work-Office-Companies - Human-Resources - human-resources-team-settings-1") ### Geographies covered include US and Canada ![Work-Office-Companies - Ideas-Creativity - idea-strategy-1](https://retailiq.kantar.com/hubfs/Work-Office-Companies%20-%20Ideas-Creativity%20-%20idea-strategy-1.svg "Work-Office-Companies - Ideas-Creativity - idea-strategy-1") ### Add-on workshop by Kantar retail media expert for an incremental cost ### Want to see where your organization stands? Get in touch. ### The retail media industry is experiencing exponential growth, with no signs of slowing down. As the retail media landscape continues to expand, new competitors are emerging, posing a challenge for brands on how to effectively distribute their advertising budget across various networks.   ![Screenshot 2023-12-07 145136](https://retailiq.kantar.com/hs-fs/hubfs/Screenshot%202023-12-07%20145136.png?width=1324&height=889&name=Screenshot%202023-12-07%20145136.png "Screenshot 2023-12-07 145136") ### Catered content, just for you. ##### Kantar is a leader in retail media thought leadership and investing in deepening industry expertise. ##### Check out more of our recent content on retail media networks.  ##### Retail media networks: FMCG challenges and opportunities Uncover detailed insights and learnings about the evolution, effectiveness, shortcomings, and future of retail media networks.  [Read more](https://kriq.kantarretailiq.com/en/insights/summary-slides/retail-media-networks-fmcg-challenges-and-opportunities) ![872561010-300x200-f29fae0](https://retailiq.kantar.com/hubfs/872561010-300x200-f29fae0.jpg) ##### Your questions about retail media answered Our new study can help you make sense of the complex but critically important world of retail media based on insights from your peers. [Read more](https://kriq.kantarretailiq.com/en/p-iq/insights/blogs/your-questions-about-retail-media-answered) ![1172210503-300x200-f29fae0](https://retailiq.kantar.com/hubfs/1172210503-300x200-f29fae0.jpg) Not convinced yet? ## Experience the Power of Retail IQ With easily digestible insights, and on-the-go access, this personalized platform is designed to make you smarter, faster, and more impactful.    ![GettyImages-998896390](https://retailiq.kantar.com/hubfs/GettyImages-998896390.jpg) ![KANTAR_Small_Logo_White_RGB](https://retailiq.kantar.com/hubfs/KRiQ%20Atlas%20Integration/KANTAR_Small_Logo_White_RGB.svg "KANTAR_Small_Logo_White_RGB") Copyright © 2026 Kantar #### Company - [Terms of use](https://www.kantar.com/Terms-and-Conditions) - [Kantar Retail IQ Privacy Policy](https://retailiq.kantar.com/privacy-policy) - [About Kantar](https://www.kantar.com/About) - [Privacy](https://www.kantar.com/Cookies-Policies)