Retail in 2025
and beyond

Driving commerce by accelerating agility

 Our 2025 themes are designed to guide CPGs and retailers through the complexities of this evolving marketplace.

Access Retail in 2025 and beyond

DECEMBER 11-12

Retail Insights Conference

Join us for two days of purposeful, action-oriented forecasts and foresights, your retail experts will use our five forces of growth in 2025 and beyond to help you navigate a period of economic volatility and rapid digital acceleration to realize long-term success.

Sign up now

 


2025 will be a pivotal year in retail. While a level of uncertainty will always course through the industry, retailers and suppliers are now taking back the reins and owning their future.

In the dynamic and rapidly shifting commerce landscape, agility will be the ultimate differentiator for CPGs and retailers striving to stay competitive. At Kantar Retail, our 2025 themes are designed to guide CPGs and retailers through the complexities of this evolving marketplace.

The overarching message is clear: to win in retail, businesses must accelerate agility to successfully drive more volume-led growth in an increasingly complex and unpredictable commerce landscape.

Planning on uncertainty_ arrows line icon_white

Navigating crosscurrents

Businesses must develop strategies across multiple scenarios to navigate the political and economic crosscurrents and other disruptions that are ahead.​

Shifting power dynamics_lighting bolt icon_white

Decisive retail

Decisions on resources and investments, rightsizing, expansion will be made prudently but briskly with the goal of driving margins. ​

Striking a balance_scales icon_white

Cohesive ecosystem

The consumer offer must solve problems and inspire. Reinforcing the value equation is crucial for creating loyalty and driving sales and market share. ​

Value as a virtue_Smiley face in bag icon_white

Value reset

Understanding the varied definitions of differentiation and being flexible in conveying value is key. Retailers must tailor their offer to different generations and economic contexts. ​

Digital revolution_cell phone text message icon_white

AI advantage

With the path-to-purchase becoming increasingly complex and circular, those that are data-driven and willing to lead in AI transformation will dominate. ​

Gold glitter on a surface

Impact Retail, Globally 

Covering more than 210 individual markets worldwide to give you the advantage. Do more than exist within the retail landscape — thrive. Direct access to historic retailer, channel, and market data, plus five-year forecasts give you the edge. Build compelling customer business plans, understand channel evolution, and track market disruption.

Unlock Access >
GettyImages-506681050-1

Understand Key Trends and Growth Channels

Mass. Grocery. Digital. Dive deep into all the major retail channels to track channel evolution, formulate strategic plans for resource allocation, and more. Expand ecommerce opportunities over the next five years. With data and forecasting tools tracking global ecommerce trends, we’ll help identify growth opportunities and optimize sales plans — taking your company beyond. Beyond the norm. Beyond what’s expected. Beyond what’s even possible today.

Unlock Access ›
GettyImages-639886108

Engage Shoppers in North America

Expert analyses. Self-reported data. Shopper preferences and behaviors, uncovered. We’re highlighting the data necessary to enable smarter, bolder business decisions. The power to push you further across the US and Canadian markets is all right here. Unparalleled shopper insights you won’t find anywhere else. Delivering the most in-depth, up-to-date research, monthly. With turnkey dashboards and a comprehensive database, we’re powering your understanding of always-evolving shopper behaviors and attitudes.

Unlock access ›
GettyImages-598912704

Global Insights, Delivered

No matter where you are, stay in the know. Access presentation slides from any of our events held worldwide. You’ll gain in-depth analyses and insights from our global thought leaders. So even if you can’t be where the action is, you won’t miss a beat.

Unlock Access ›

Looking for insights?

Take a look at content catered to you.

Retail Sound Bites

The Kantar Sound Bites podcast provides a provocative view of global retail trends, category leadership, business issues, and other shopper and retail related news. 

Subscribe to the Podcast
podcast equipment microphone

Breakthrough Insights 2024

Kantar's inaugural report bring you our expert point of view and data on our six key retail themes of 2024. 

Download the Report
cover2 (1)

PoweRanking® 2023

Kantar’s annual industry benchmarking report identifies retailers and suppliers that set the standard of performance, ranked by their trading partners.  

Download the Report
Artboard 1_3@3x-1

Read our latest articles and reports, with expert perspectives, proprietary data, and thought-provoking insights. 
Click here to browse recent insights