Private Label Shopper Playbook

Own the value conversation and outmaneuver the competition

Your organization must have a strategy that helps you move proactively in this lightning-quick space.​

Kantar’s study will measure growth and change of attitudes including: ​

• The drivers of private label adoption as you discover why shoppers choose private label, whether it's trust in the retailer, budget management, or perceived quality
• Which grocery and household categories see the highest private label penetration and how that’s evolving
• Learn who shops private label and how preferences vary by income, generation, and household composition

How you'll use this study:

• Use insights to elevate your value story and stand out
• Align private label assortment and pricing with shopper expectations
• Create a balanced national brand vs. private label strategy
• Respond to shifting shopper needs and economic pressures to gain advantage

Reach out to your client representative or kantarshopper@kantar.com for more information.

INSIGHTS
USD8.7 billion is at risk for national brands.

If just 10% of light private label buyers become heavy private label buyers, national brands could lose USD8.7 billion in annual spend. The stakes are real and rising. Brands must defend their relevance given that shoppers are open to cross-purchasing private label.

Understand what really drives private label adoption, whether it’s trust in the retailer, budget pressures, or perceptions of quality, and why shoppers are choosing private label today.