Evolving Online Landscape

Shoppers are increasingly infusing digital resources and methods into their shopping behavior. “Our Evolving Online Landscape Deep Dive” uncovers shopper attitudes and actions as omnishopping becomes prevalent.

 

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August 2022

Shopping now flexes between the physical and digital worlds for one or more phases of the shopping
experience.

Brands and retailers must be ready to challenge assumptions about the increasingly fragmented online shopper.



EXPERT SPOTLIGHT

Kantar's Retail, Sales,
and Shopper Experts

Answering your most pressing questions related to shopper commerce.

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Leigh O'Donnell
Head of Shopper and Category Insights & Solutions
MaryBrett_Whitfield
Mary Brett Whitfield
Senior Vice President Shopper Insights
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Julie Craig
Vice President Shopper Insights
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Renata de Moura
Senior Director Shopper Insights