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Sophie Carroll

Coverage areas include: Value channel

Sophie is an associate director on the Market Insights team based in London. Her focus is on the value channel in Europe, with a particular interest in the discounters Lidl and Aldi. She also covers the wider topic of value redefined, including shopper behaviors and private label. Before joining Kantar, Sophie worked for a large UK grocery retailer, focusing on the convenience channel. She has also worked for a global management consultancy where she focused on the restaurant industry, the UK retail market, and the omnichannel shopper experience. Sophie holds a bachelor's degree in geography from the University of Leeds.

Recent content Sophie has published:

Will Aldi Express revolutionize US online grocery?

2024 key customer planning priorities