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EXECUTIVE VICE PRESIDENT

Ryan McConnell

Coverage areas include: Sports marketing, consumer trends, media trends, macro trends, brand marketing, generations

Ryan leads Kantar Sports MONITOR, a syndicated service designed to help brands navigate the intersection of sports, culture, and consumer behavior. He also helps lead strategy and marketing for MONITOR products across North America,

A Kantar veteran of 17 years, Ryan has delivered keynote presentations at events like the IIFX Fan Journey Conference at Mercedes-Benz Stadium in Atlanta. He has also led consulting projects with iconic brands such as Under Armour, Adidas, Nike, Altria, NASCAR, WWE, and more. His expertise in fandom, culture, and consumption has been featured in The Wall Street Journal, Bloomberg Businessweek, Sports Business Journal, and other leading publications. With a focus on the evolving media landscape, generational research, and consumer psychology, Ryan helps brands adapt and thrive in a rapidly changing world.