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Renata de Moura

Coverage areas include: Shopper insights, evolution of shopping, cross-category insights, topical research, shopping occasions

Renata has a passion for understanding evolving shopper attitudes and sharing knowledge. She has extensive experience in shopper behavior, preferences, and insights in CPG, retail, and education. In her previous experience at Mintel, Renata worked on custom research projects, consumer trends, and product innovation and oversaw CPG, retail, and lifestyle syndicated reports in Brazil. While at Pearson, she delivered actionable insights to strengthen the brands of higher education institutions and prepare them for shifting consumer and technological priorities. Renata holds a B.S. in business and an MBA from the University of Tampa. 

Content recently published by Renata: 

Pet humanization unleashes opportunities in pet food, supplies