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Misha Jethwa

Coverage areas include: Shopper insights and solutions

Misha is a manager on the Shopper Insights team where she plays a key role in commercializing Kantar’s Shopper content and tools and supporting clients. Before joining the syndicated division, Misha spent two years in the Perfect Category division, where she used Kantar's RichMix and EAssort tools to guide client assortment decisions. She also contributed to the 2021 PoweRanking report. Misha holds a bachelor’s degree in economics and political science from the University of Connecticut.

Content recently published by Misha:

Shopper Check-In: Ability to pay for essentials hits new low