Mark_Franzese

 


 
SVP, CATEGORY TECHNOLOGY

Mark Franzese

Mark is the head of Kantar’s North American Category Solutions and has been working with category management solutions for the past 18 years. He has a strong background in custom application design and creating solutions that make complex analytics simpler. He continues to find ways to leverage the latest AI and machine learning techniques to automate and improve processes. Mark is a leader for Kantar’s RichMix assortment management tool and continues to drive innovative solutions. He received a bachelor’s degree in physics from Fairfield University.