Get in touch

Julie Craig

Coverage areas include: Shopper insights, OTC and CT shopping, seamless shopping, O2O engagement, path to purchase, shopper priorities

Julie has extensive experience in shopper insights, having worked on the client side in consumer electronics, consumer healthcare, and QSR. She has partnered with a wide variety of retailers and manufacturers on turning insights into actions that grow categories and build brands. Julie holds a bachelor’s degree in economics from Smith College and an MBA in marketing and decision support analysis from Indiana University’s Kelley School of Business.

Content recently published by Julie:

Crafting late-night menus: What do shoppers really want?

Lost value in retirement plans signals more challenges for retail