Get in touch

Georgia Plummer

Coverage areas include: UK, Benelux, hypers/supers

Georgia is a senior insights consultant on the Market Insights team based in London. She covers the UK and Benelux grocery market, with a specific focus on the UK Big 4 and Ahold Delhaize Europe, and the online and convenience channels. Before joining Kantar, Georgia worked in a variety of food and nonfood commercial and category roles at one of the UK Big 4 grocers, most recently redefining private label brand and innovation strategies in the health and beauty category. She also has experience developing category pricing and promotional strategies as well as building multichannel POS and branded activation plans. Georgia holds a bachelor’s degree in art history from the University of Brighton.

Recent content published by Georgia:

Asda finds convenient solution to debt dilemma

Innovation@Shelf: May 2023