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Colombe Bommelaer

Coverage areas include: Category insights, category management, behavioral economics, O2O path to purchase, global, cross-category trends

Colombe is a global marketing professional with a strong background in advertising, market research, and consulting. Having worked in four different countries (France, Canada, US, and the UK), her international exposure has led her to grasp the similarities and complexities behind consumer behavior and marketing in a globalizing world. After working at BBDO in Toronto, she obtained her master's degree in behavioral economics and marketing from Cornell University. Colombe started working at Kantar in the US in 2015, after which she spent two years in the London office before transferring back to the US Retail team, where she is now a senior director on the Category Insights team.

Recently published content by Colombe:

The impact of voice on retail