Brooke leads the Shopper Insights product offering, including marketing, innovation, and client support. She is a seasoned shopper insights and category management professional with exceptional ability to distill data, connect the dots from multiple sources, and tell stories that inspire action at retail. Brooke is an engaging people leader and diplomatic problem solver. Her professional experience spans work at SC Johnson, Mars Wrigley, and IRI where she developed and executed shopper-first retail strategy. Brooke holds a bachelor’s degree in business administration from the University of Illinois Urbana-Champaign.