As a senior analyst on Kantar's Retail Insights team, Anna brings expertise in complex research and strategy for top brands across the consumer industry. She is passionate about robust research that translates human behavior into rich and refined insights to fuel human-led brand strategy and business decisions. Before joining Kantar, Anna conducted custom quantitative and qualitative research to learn about a target audience’s attitudes and behaviors, identify unmet consumer needs, and clearly define drivers and barriers for clients. She also led creative campaign planning and development for value marketing, product launches, and delivery partnerships, while serving as creative strategy point of contact for CPG industry clients. Anna graduated from the University of South Carolina in 2017 with a bachelor’s degree in public relations.
Recent content published by Anna:
