Andriana is a senior insights consultant on the Market Insights team based in London. She covers supermarkets and convenience stores in Russia and Central and Eastern Europe, with a particular interest in X5, Magnit, BIM, Biedronka, and Netto. She previously worked for a large Greek food distribution company where she helped brands redefine their pricing strategies and negotiate with some of the biggest retailers in Greece to increase market penetration. She also worked for a global consulting company in London where she focused on mergers and acquisitions in the FMCG and pharma industries. Andriana holds a BSc in economics and accounting from Cardiff University and an MSc in entrepreneurship from the Bayes Business School of City, University of London.
Recent content published by Andriana: