Meals at Home and Away

Learn about the evolving dynamics of meal decision-making

What you'll learn:

• What influences the choice between eating at home and eating out including budget, health, convenience, and celebration?
• Which meal occasions are most likely to be fulfilled at home vs. out of home, and how that varies by daypart and shopper segment
• How shoppers engage with food service formats like restaurants, delivery, and retailer-prepared meals and what they expect from each

How you'll use the research:

• Refine your go-to-market strategy by aligning product offerings and messaging with shopper needs across both at-home and out-of-home occasions

• Identify where food service and retail intersect and how to win share of meal occasions across formats

• Develop new solutions that meet emerging shopper needs for convenience, health, indulgence, and value

Reach out to your client representative or kantarshopper@kantar.com for more information.

INSIGHTS
The details you'll need

• Shopper sample and methodology pending final research plan
• Our expert-authored 100+ page report is full of both insights and action
• Our fully-sliceable data includes key demos and retailers
• VIP option: Customize the study to meet your needs, including question topics and retailer/category lists