AI-Enabled Commerce​

Agentic AI will add $115B USD by 2030*

Your organization must have a strategy that helps you move proactively in this lightning-quick space.​

Kantar’s study will measure growth and change of attitudes to AI: ​

• Consumer awareness, engagement, and trust towards AI-enabled and agentic shopping​
• Shopper behaviors including usage and platform adoption​
• Category-level insight into which are most fertile for influence and how they are approached​
• Retailer and platform reputational scores / indices in agentic AI commerce

Why you need this study:

• Build a strategy that goes beyond defense: Be ready for 2026’s rapid agentic AI expansion​
• Understand agentic platform shifts: Stay ahead of evolving shopper expectations​
• Advance your brands: Apply strategies to maintain leadership in at-risk categories​
• Know where to play: Benchmark retailer reputation and performance in the emerging AI-powered landscape

Reach out to your client representative or kantarshopper@kantar.com for more information.

​*Morgan Stanley

INSIGHTS
The AI trifecta transforming CPG and retail

Three major forces — smarter store teams, smarter merchants, and smarter shoppers — are emerging simultaneously that, together, form what I call an “AI retail trifecta” that will reshape retail and CPG growth over the next few years.

Learn where the transformation is moving fastest below.