AI is moving from novelty to infrastructure—reshaping every step of the shopper journey. Our newest study will uncover how agentic tools are driving new behaviors, trust, and engagement across retail.
Get in touch to access the executive summary.
Your organization must have a strategy that helps you move proactively in this lightning-quick space.
Kantar’s study will measure growth and change of attitudes to AI:
Why you need this study:
Reach out to your client representative or kantarshopper@kantar.com for more information.
*Morgan Stanley
Consumer-facing AI has just added a new cost line to CPGs’ allocated media spend.
Though some forms of media have gone extinct or at least become endangered, media budgets have been spread ever thinner as the number of touchpoints has expanded.
The digital realm has made this infinitely worse, between websites, search engines, social media, and influencers. However, the physical store has been no slouch, given the advent of retail media networks and shoppers’ continued preference for a real outlet.
Unfortunately, while AI streamlines shoppers’ spending, it does not do the same for marketing. While AI drives in-store traffic, it also shifts discovery upstream via platforms and retailer tools.
How brands should divvy their channel spend will evolve over time, but in developing that strategy, they need to consider one more question: Who is showing up?
FURTHER READING
AI is becoming not just a shopping influencer but the actual shopper. The brands that master agentic decision logic today will shape the digital shelf tomorrow.
