12:50-1:00 PM ET/9:50-10:00 AM PT
Welcome and introduction
Gina Logan, Principal Analyst, Retail Insights

1:00-1:20 PM ET/10:00-10:20 AM PT
Costco’s 2024: A year in transition 
Gina Logan, Principal Analyst, Retail Insights

• Review major changes from the last year under a new leadership team.
• Evaluate the success of Costco’s big bets and what may change in 2025.
• Find out how Costco’s growth and shifting tactics will impact suppliers. 

1:20-2:00 PM ET/10:20-11:00 AM PT
Experience matters: The Costco member 
Julie Craig, Vice President, Shopper Insights

• Get an overview of Costco members and the role of the club in their lives.
• Find out whether their shopping approach has changed over the past 12 months of political and financial stress.
• Drill down into what matters most to them when shopping. 

2:00-2:15 PM ET/11:00-11:15 AM PT 
BREAK 

2:15-2:35 PM ET/11:15-11:35 AM PT
Experience matters: Costco in competition 
Julie Craig, Vice President, Shopper Insights

• In a competitive retail membership environment, what are Costco’s relative strengths and weaknesses?
• What other programs directly compete with club memberships for shopper dollars?
• Why would members renew — or not renew — their Costco membership? 

2:35-3:15 PM ET/11:35 AM-12:15 PM PT
How much are Costco’s high-income members worth? 
Karen Kelso, Vice President, Retail Insights

• Understand high-income shoppers and why they are increasingly important.
• Learn the shopping habits of high-income shoppers and their relevance to Costco’s growth plans.
• Connect your brands with what high-income shoppers need and want. 

3:15-3:30 PM ET/12:15-12:30 PM PT 
BREAK 

3:30-3:50 PM ET/12:30-12:50 PM PT
Value matters: Costco’s ancillary services 
Gina Logan, Principal Analyst, Retail Insights

• Understand the strategy behind Costco’s raft of ancillary services.
• Analyze the opportunities for Costco’s ancillary services in the broader macroeconomic landscape.
• Explore how suppliers can use services to deepen connections with Costco and its members. 

3:50-4:20 PM ET/12:50-1:20 PM PT
Value matters: Kirkland Signature 
Gina Logan, Principal Analyst, Retail Insights

• Study Costco’s private label brand strategy.
• Discover how 2024 shaped changes in Kirkland Signature’s positioning and what’s next.
• Gain insight into how suppliers can compete against or win with Kirkland Signature. 

4:20-4:30 PM ET/1:20-1:30 PM PT
Day 1 wrap-up
Gina Logan, Principal Analyst, Retail Insights

12:50-1:00 PM ET/9:50-10:00 AM PT
Welcome and introduction
Gina Logan, Principal Analyst, Retail Insights

1:00-1:25 PM ET/10:00-10:25 AM PT
Club matters: Costco and cash and carry in Europe 
Marie Humbert, Senior Insights Consultant, Retail Insights 

• Explore the current state of cash and carry in Europe.
• Understand why and how the cash-and-carry sector is undergoing a transformation.
• Discover Costco’s strategies and growth plans in Europe. 

1:25-2:15 PM ET/10:25-11:15 AM PT
Club matters: Costco and club in Asia Pacific and Latin America 
David Marcotte, Senior Vice President, Retail Insights

• Understand the adjustments Costco makes in these markets when it comes to new club locations and its overall strategy.
• Discover some of the main retailers Costco competes with in these regions such as Emart, Pricesmart, and Carrefour.
• Determine the factors to consider when evaluating your portfolio in these regions. 

2:15-2:30 PM ET/11:15-11:30 AM PT
BREAK

2:30-3:05 PM ET/11:30 AM-12:05 PM PT
Club matters: Costco, members, and competition in Canada 
Amar Singh, Senior Director, Retail Insights

• Explore why Costco is Canada’s second-largest retailer.
• Gain insights into the unique behaviors of Canadian Costco members.
• Learn strategies to align your brand to support Costco’s growth.

3:05-3:25 PM ET/12:05-12:25 PM PT
Club matters: Costco’s US expansion strategy 
Gina Logan, Principal Analyst, Retail Insights

• Examine Costco’s US footprint and the impacts of regionality on growth.
• Learn where Costco’s greatest opportunities lie for future growth.
• Find out what Costco’s aggressive cannibalization and expansion plans mean for suppliers. 

3:25-3:40 PM ET/12:25-12:40 PM PT
BREAK

3:40-4:10 PM ET/12:40-1:10 PM PT
Experience matters: Costco’s ecom and omnichannel strategy 
Gina Logan, Principal Analyst, Retail Insights

• Discover how Costco’s digital road map has fueled growth.
• Gain insight into where Costco has further opportunity to improve its ecommerce and omnichannel capabilities.
• Evaluate ways suppliers can win on Costco.com and beyond. 

4:10-4:30 PM ET/1:10-1:30 PM PT
Costco’s 2025: A year of opportunity 
Gina Logan, Principal Analyst, Retail Insights

• Examine the macroeconomic conditions set to propel Costco’s continued growth.
• Look at Costco’s opportunities to reinforce its brand positioning.
• Understand what an even stronger Costco means for suppliers. 

4:30-4:40 PM ET/1:30-1:40 PM PT
Event wrap-up
Gina Logan, Principal Analyst, Retail Insights