9:00-9:10 AM CT
Welcome and introduction
Karen Kelso, Vice President, Mass and Club

9:10-9:50 AM CT
Sam’s Club sets the digital standard
Gina Logan, Principal Analyst, Club
Sam’s Club is setting the standard for digitizing retail operations and effectively engaging members. What is Sam’s Club doing to maintain its leading-edge position?

Themes we’ll discuss include:

• Connecting the online and offline experience
• Engaging with members throughout the path to purchase
• Innovating business processes to create a frictionless experience for members

9:50-10:30 AM CT
Sam’s Club member insights
Mary Brett Whitfield, Senior Vice President, Shopper Insights

Sam’s Club has made inroads in building a productive and loyal member base. Where does Sam’s Club meet or exceed members’ expectations? How do the Sam’s and Costco memberships compare?

Specific topics we’ll discuss include:

• Sam’s Club’s member demographics and what they mean for the future
• How Gen Z perceives Sam’s Club
• How Sam’s Club’s digital engagement is resonating with today’s club shoppers

10:30-10:45 AM CT
BREAK

10:45-11:30 AM CT
Building loyalty through membership
Tiffany Hogan, Director, Target and Beauty
Gina Logan, Principal Analyst, Club
Karen Kelso, Vice President, Mass and Club

Walmart+ is enabling Walmart to capture an atypical customer segment: the highly affluent. But how does Walmart+ stack up to other membership programs like Target’s Circle 360 and Sam’s Club in delivering a compelling reason to shop?

Specific questions we’ll address include:

• Do the Walmart+, Target Circle, and Sam’s Club memberships differ in both function and aspiration?
• How do retailers’ strategies influence shopper preference? How do these differences impact competitors’ choices?
• Are membership programs driving loyalty? Can these programs reliably solve members’ problems?

11:30 AM ET-12:15 PM CT
Where will Walmart’s growth come from?
Karen Kelso, Vice President, Mass and Club
Walmart has fundamentally changed its business model. Expanding services is one avenue. Leveraging its historical strengths in grocery and technology is another. We expect Walmart’s share and volume to increase in 2024 and beyond. Where exactly will this growth come from?

We’ll discuss:

• Technology adoption throughout Walmart’s operations
• How Walmart will increase its share in grocery

12:15-12:30 PM CT
Day 1 wrap-up
Karen Kelso, Vice President, Mass and Club

9:00-9:10 AM CT
Welcome and introduction
Karen Kelso, Vice President, Mass and Club

9:10-10:00 AM CT
Walmart vs. Amazon: Logistics and store networks
Rachel Dalton, Head of Retail Insights, North America
Karen Kelso, Vice President, Mass and Club

Walmart and Amazon are becoming increasingly dominant online retailers. Where will retail growth come from? How does each retailer’s logistics and store network compare to its rival’s? What is our prediction for which retailer will emerge as the victor?

We’ll discuss:

• What led Amazon and Walmart to their current market position
• Where the big bets for growth are and the degree of difficulty in achieving them
• What the future will likely look like and the implications for suppliers and customers

10:00-11:00 AM CT
Walmart vs Target: The store experience
Taylre Stumpf, Senior Analyst, Target
Karen Kelso, Vice President, Mass and Club

Approximately 85% of all retail sales come from stores. As customers return to physical retailing, how are Walmart and Target designing their stores to attract shoppers and build loyalty? We’ll examine the pros and cons of shopping IRL.

Topics include:

• Creating design elements that draw customers in and encourage them to “cross the aisle”
• Improving navigation, increasing dwell time, and encouraging upsell
• Engaging with customers along the shopping journey

11:00-11:30 AM ET
BREAK

11:30 AM-1:45 PM ET
Master class: Walmart’s Store of the Future
Julie Craig, Vice President, Shopper Insights
Karen Kelso, Vice President, Mass and Club

Walmart will be investing upward of USD1 billion to build new stores and renovate existing ones. What are Walmart’s objectives for these new store formats? What can we expect to see? And how will they potentially change customers’ shopping experiences and preferences? Take a walk with us IRL as we dig deeper into Walmart’s new store design.

Topics include:

• An overview of Walmart’s design objectives and financial goals
• A walk through these new store layouts with photos and videos
• Implications for suppliers’ brands and in-store marketing opportunities

1:45:2:00 PM CT
Day 2 wrap-up
Karen Kelso, Vice President, Mass and Club