2025 Walmart
Fall Virtual Event

 

Interface-Essential---Date-Calendar---calendar-34 & 5 November 2025

Maps-Navigation - Pins - pin-locationVirtual

 

2024 Agenda
Event page header_1000x500-Feb-09-2024-05-44-59-7945-PM

Overview

We’ll examine these shifts in Walmart’s priorities and the implications for suppliers and customers.


 COMING SOON!

Conference Agenda

Reach out to events@kantarconsulting.com for questions. 

Karen Kelso

9:00-9:10 AM CT
Welcome and introduction
Karen Kelso, Vice President, Mass and Club

Karen Kelso

9:10-9:50 AM CT
The cost of Walmart’s low prices: Spending to save
Karen Kelso, Vice President, Mass and Club

  • Explore how efficiencies drive EDLP and change key performance indicators.
  • Understand how packaging/robotics changes and logistics upgrades will create new challenges for suppliers.
  • Discuss the implications of Walmart’s expanding services businesses on Walmart’s suppliers.
Mary Brett Whitfield

9:50-10:30 AM CT
Are low prices enough to keep shoppers loyal to Walmart?
Mary Brett Whitfield, Senior Vice President, Head of Shopper Insights

  • Learn how shoppers’ definition of value is evolving.
  • Re-examine shoppers’ expectations for and attitudes about prices at Walmart and its retail competitors.
  • Analyze which channels are most likely to take share from Walmart by providing better value.

10:30-10:45 AM CT
BREAK

Taylre Stumpf

10:45-11:30 AM CT
Are Walmart’s bettergoods good enough?
Taylre Stumpf, Senior Analyst, Target
Karen Kelso, Vice President, Mass and Club

  • Examine the objectives for bettergoods, why the new line matters to Walmart, and which shopper groups it targets.
  • Consider how the bettergoods offer compares with other premium private label offers (g., customer trust, foodie background, use of FOMO and limited-time offers).
  • Calculate the likelihood of making inroads with the “foodie” shopper.
Doug Hermanson

11:30 AM-12:15 PM CT
Walmart woos high-income customers: Will the relationship last?
Doug Hermanson, Principal Economist
Karen Kelso, Vice President, Mass and Club

  • Learn about the bifurcation of shoppers and its impact on low-price retailers.
  • Reflect on the factors behind Walmart’s success with high-income shoppers and tactics to strengthen that relationship.
  • Look forward to approaches Walmart will likely implement to maintain and build loyalty with the higher-income cohort.
Karen Kelso

12:15-12:30 PM CT
Day 1 recap
Karen Kelso, Vice President, Mass and Club

Karen Kelso

9:00-9:10 AM CT
Welcome and introduction
Karen Kelso, Vice President, Mass and Club

Gina Logan

9:10-9:50 AM CT
Membership matters: Pursuing loyalty from Walmart+ members
Gina Logan, Principal Analyst, Club
Misha Jethwa, Manager, Shopper Insights

  • Who are Walmart+ member cohorts, what motivates them, and what keeps them coming back?
  • How does Walmart+ stack up against other membership programs?
  • How does Walmart+ plan to deliver differentiated, meaningful value to members?
Simon Johnstone

9:50-10:30 AM CT
Convenience matters: Delivering against shoppers’ expectations
Simon Johnstone, Senior Director, Convenience

  • Compare how shoppers view convenience across channels and retailers.
  • Find the common factors among retailers that deliver standout convenience.
  • Look ahead to how Walmart plans to improve its convenience offer.

10:30-10:45 AM CT
BREAK

Julie Craig

10:45-11:30 AM CT
Store experience matters: Maintaining new store standards?
Julie Craig, Vice President, Shopper Insights
Karen Kelso, Vice President, Mass and Club

  • Review metrics on the importance of the in-store experience.
  • Check in with Walmart’s Store of the Future formats and assess their consistency over time.
  • Predict future store changes and implications for Walmart’s suppliers.
Taylre Stumpf no background

11:30 AM-12:15 PM CT
Customer value matters: Value beyond price
Taylre Stumpf, Senior Analyst, Retail Insights
Anna Brennan, Senior Analyst, Digital
Karen Kelso, Vice President, Mass and Club

  • Check in with how shoppers view value, what it means, and which retailers consistently deliver it.
  • Dig into the components of value and how they vary across shoppers and Walmart, Target, and Amazon.
  • Understand suppliers’ role in delivering customer value.
Karen Kelso

12:15-12:30 PM CT
Day 2 recap
Karen Kelso, Vice President, Mass and Club

 
How to attend

Available tickets

 

SEATBLOCK HOLDER?

Talk to our event team ›


Coming SOON! Meet the experts

Event Speakers

Check back for our speaker updates.

We’re here to amplify your potential. Bringing exceptional experience across industries and organizations. Delivering a deep understanding of retailers and shoppers. We’ll help you meet and exceed your goals.

Karen Kelso
Karen Kelso
Vice President, Mass and Club
Mary Brett Whitfield
Mary Brett Whitfield
Senior Vice President, Head of Shopper Insights
Julie Craig
Julie Craig
Vice President, Shopper Insights
Taylre Stumpf
Taylre Stumpf
Senior Analyst, Target
Doug Hermanson
Doug Hermanson
Principal Economist
Gina Logan
Gina Logan
Principal Analyst, Club
Misha Jethwa
Misha Jethwa
Manager, Shopper Insights
Simon Johnstone
Simon Johnstone
Senior Director, Convenience
Anna Brennan
Anna Brennan
Senior Analyst, Digital
Want to learn more?

Experience
Kantar’s Expertise

Best-in-class events. Industry experts. Insights turned experience. Join the curious and thought leaders alike at our next event, webinar, or ShareGroup.
Uncover more to open the door to greater possibilities.

GettyImages-619231212

Events

Don’t just dream of winning in retail. Experience it. Access our industry’s best and brightest through thought-provoking presentations, inspiring conversations, and hands-on working sessions. It’s time to set yourself apart in the new era of retail.

Learn More >

pexels-photo-515166

Webinars

Open the door to what’s possible. With enterprise access, your team will join the curious and cutting edge through bite-size power sessions and interactive Q&A. Kantar’s experts illuminate market insights and provide actionable recommendations. 

Learn More >

GettyImages-1124783527

ShareGroups

Join like-minded peers and share ideas, tips, experiences, and insights. Kantar ShareGroups and ShareDays offer exclusive interactions for members through facilitated discussions and noncompetitive working groups.

Learn More >

Experience Kantar’s expertise. Connect with our retail and shopper experts around the globe. Learn More about 2024 Events