12:00-12:10 PM CT 
Welcome and introduction 
Tiffany Hogan 

12:10-1:00 PM CT  
Target’s value-prop swap: Pay less, expect more 
Tiffany Hogan, Director, Retail Insights 

• Explore how an emphasis on value is changing Target’s strategies across categories.
• Understand the key challenges and opportunities for brand growth.
• Plan for long-term success by aligning to Target’s current and future priorities. 

1:00-1:30 PM CT 
Shopping from the Target guest’s perspective 
Mary Brett Whitfield, Senior Vice President, Head of Shopper Insights 

• How do shoppers feel Target is doing against its own value proposition?
• Where does Target fit within the guest’s current retailer consideration set?
• How can these guest insights help predict Target’s next move? 

1:30-1:45 PM CT
BREAK

1:45-2:30 PM CT 
From concept to cart: Target's owned-brand playbook 
Taylre Stumpf, Senior Analyst, Retail Insights 

• Review the core strategies Target employs to capture private label market share.
• Learn the key product categories in which Target is experiencing significant growth.
• Explore how Target’s Cat & Jack brand could be a template for new brand growth. 

2:30-3:15 PM CT 
Target, Walmart, and … Trader Joe’s? Battle of the brands 
Taylre Stumpf, Senior Analyst, Retail Insights 
Karen Kelso, Vice President, Retail Insights 

• Examine Walmart, Target, and Trader Joe’s assortment and growth strategies in grocery.
• Assess Target’s challenge in delivering a Trader Joe’s-like experience while competing with Walmart-like prices.
• Evaluate how each retailer measures up in key areas such as sales growth, shopper satisfaction, and grocery market share. 

12:00-12:10 PM CT
Welcome and introduction
Tiffany Hogan, Director, Retail Insights

12:10-12:55 PM CT
Accelerating digital in Target’s store-based ecosystem
Taylre Stumpf, Senior Analyst, Retail Insights

• Evaluate Target’s biggest challenges and opportunities for digital growth.
• Learn how partnerships could fuel opportunities for brand growth.
• Develop a framework for your brand’s digital growth at Target.

12:55-1:25 PM CT
Target Circle’s future: A 360 view
Tiffany Hogan, Director, Retail Insights

• Compare and contrast changes to the Target Circle loyalty program.
• Explore how these changes have and will alter Target’s promotional strategy.
• Project what’s next for the program, including Circle 360.

1:25-1:40 PM CT
BREAK

1:40-2:00 PM CT
Beauty boom: Five keys to Target’s success
Tiffany Hogan, Director, Retail Insights

• Get the latest profile of Target’s beauty shoppers.
• Explore what’s working in Target’s growing beauty assortment.
• Learn how to apply these strategies across your business.

2:00-2:45 PM CT
Target shoppers’ outlook
Doug Hermanson, Principal Economist
Julie Craig, Vice President, Shopper Insights 

• Review the US economic outlook.
• Assess the key indicators of Target’s economic future.
• Explore how Target’s best guests are feeling about their financial future.

2:45-3:20 PM CT
A moving Target: Preparing for uncertain times
Tiffany Hogan, Director, Retail Insights

• Prepare your teams for the best way to respond to Target’s latest moves.
• Unpack the implications of Target’s future competitive landscape.
• Analyze what to expect more of from Target in 2025 and beyond.

3:20-3:30 PM CT
Day 2 recap
Tiffany Hogan, Director, Retail Insights