Shopping for Cannabis

Anticipating high demand: Finding growth and clarity in the fast-paced world of CBD and THC.

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Are consumers using cannabis instead of your category?

Cannabis is a topic that many legacy brands are hesitant to engage with, citing usage as too low and regulations too high. But with cannabis sales expected to rise to $58 billion by 2030 and 54% of US adults supporting recreational use, cannabis is only going to continue its in-roads into more traditional categories.


INSIGHTS
Cannabis is making inroads into traditional categories

Consumers are increasingly turning to cannabis for a wide range of reasons, including medical needs typically addressed by OTC medications or socialization that normally includes beverage alcohol.


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Learn how growth and changing trends in cannabis have a ripple effect across categories


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What you'll learn

  • Who is the CBD vs. THC user and what is their usage profile?
  • What is the preferred cannabis consumption method?
  • Where do shoppers look for cannabis and THC/CBD-enhanced products?
  • What is the role of cannabis vs. VMS vs. OTC products?
  • Does cannabis replace or increase your category occasions?
  • Are shoppers open to CBD and/or THC innovation in your category?
  • What benefits do shoppers seek from cannabis, and how can it enhance your product innovation?
  • What are the barriers to cannabis innovation and desired innovation improvements in your category?
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How you will use it

  • The cannabis landscape is changing rapidly, and brands are rushing to understand shopper acceptance and demand.
  • Be first to market with product innovation that targets what your shopper wants MOST when they are ready to convert.

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The details you need

  • Robust sample of 2,000 shoppers
  • Our expert-authored report is full of both insights and action
  • You'll get a fully-sliceable complete databook with the retailer, category, and demographic detail you'll need
  • Customize the study to meet your needs, including question topics and retailer/category lists



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Anticipating high demand: Meeting shoppers’ cannabis needs

A new Kantar study is unlocking insights on this fast-growth US category... 

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