2025 The future of digital commerce and Amazon


Interface-Essential---Date-Calendar---calendar-310-11 June 2025

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Virtual

 

2024 Agenda
Digital Commerce Conference-1000x500_2025

Overview

The Future of Digital Commerce and Amazon is the premier event for industry leaders, brands, and retailers looking to stay ahead in the ever-evolving digital commerce landscape. This year, we’re introducing The Battle of Ideas, a dynamic new format in which Kantar thought leaders will go head-to-head, debating competing schools of thought on the most pressing topics in digital commerce and retail technology.

In addition, we’re integrating our traditional Amazon Workshop into this expanded two-day event, providing deeper insights and hands-on strategies to help you navigate and succeed with Amazon. Expect bold perspectives, deep analysis, and spirited discussions that challenge conventional wisdom and equip you with the knowledge to refine your strategies for the future.


You’ll walk away from this event with:

  • Expert insights on emerging trends, the attention economy, and Amazon’s evolving ecosystem to stay ahead in digital commerce
  • A firm grasp of how brands and retailers are capturing and retaining digital audiences through data-driven strategies and cutting-edge technology
  • Tangible tactics and exclusive thought leadership to enhance your digital expertise and drive long-term success

 

PDF COMING SOON!

Conference Agenda

Reach out to events@kantarconsulting.com for questions. 

Malcolm Pinkerton

10:00-10:15 AM ET
Welcome and introduction
Malcolm Pinkerton, Global Head of Retail Insights
Rachel Dalton, Head of Retail Insights, North America

Rachel Dalton

10:15-11:00 AM ET
The global digital retail landscape in 2025
Rachel Dalton, Head of Retail Insights, North America
Paida Mugudubi, Head of Retail Insights, Global

  • Learn how global retailers are pivoting toward ecosystem retailing to stay ahead in digital commerce.
  • Discover how leaders, fast followers, and emerging players are taking unique paths to capture market share.
  • Uncover where top retailers stand in their digital transformation and get a look at what’s next.
Craig_Julie_Kantar

11:00-11:45 AM ET
Swipe, tap, buy: The psychology of social commerce
Julie Craig, Vice President, Shopper Insights
Leigh O'Donnell, Head of Shopper and Category
Charlotte Harris, Senior Insights Consultant

  • Explore how social media platforms influence shopping decisions.
  • Delve into how user-generated content, influencers, and peer recommendations drive purchasing behavior.
  • Consider how platforms optimize the psychology behind creating frictionless, impulse-driven purchases.
Simon_Johnstone_Square

11:45 AM-12:30 PM ET

The Battle of Ideas: Retail AI: Driving enterprise value or eroding brand loyalty?
Simon Johnstone, Senior Director, Retail Insights
Barry Thomas, Senior Retail Commerce Thought Leader
Karen Kelso, Vice President, Retail Insights

  • Find out why AI boosts efficiency but risks losing the human touch that fosters emotional connections.
  • Learn how AI’s reliance on shopper data offers unparalleled personalization but raises significant privacy concerns.
  • Review the drawbacks to overly personalized AI-powered marketing campaigns and product recommendations.

12:30-1:00 PM ET
Break

Amar

1:00-1:35 PM ET
Track 1: The business of attention in the digital age
Omnichannel Technology advancements and in-store priorities
Amar Singh, Senior Director, Retail Insights

  • Explore how retailers are blending online and offline shopping more than ever to create differentiated experiences.
  • Learn how different retail technologies are helping brands capture attention and engage shoppers online and in store.
  • Discover how you can integrate these methods into your own strategies to retain and attract shoppers.
AnnaBrennan

1:00-1:35 PM ET
Track 2: Amazon's next chapter and your next move
Amazon’s retail evolution: Shopping in 2030
Anna Brennan, Senior Analyst, Retail Insights

  • Imagine a shopping experience so tailored, it feels like Amazon knows you better than you know yourself. What does such an experience mean for brands?
  • Discover how Amazon will further blur the lines between physical and digital retail.
  • Uncover Amazon’s future retail practices and logistics that will set new industry standards.

1:35-1:40 PM ET
Break

David.Marcotte.Kantar-1

1:40-2:15 PM ET
Track 1: The business of attention in the digital age
How digital innovation is redefining retail
David Marcotte, Senior Vice President, Supply Chain and Technology

  • Explore how retailers are evolving into tech and service providers, expanding beyond traditional retail models.
  • Learn how digital-first marketplace models are transforming retailers into ecosystem-driven platforms.
  • Understand how brands can adapt and thrive within these new retail ecosystems to stay competitive.
Ross.Cloyd.Kantar

1:40-2:15 PM ET
Track 2: Amazon's next chapter and your next move
Amazon grocery: What's next and how should you prepare?
Ross Cloyd, Director, Retail Insights
Anna Brennan, Senior Analyst

  • Explore how Amazon’s grocery offerings are expanding and how this shift impacts brick-and-mortar models.
  • Learn how Amazon’s data-driven approach is reshaping shoppers’ expectations in grocery.
  • Understand the role of Amazon’s advanced logistics and how brands can adapt to the growing demand for faster, more convenient grocery delivery.

2:15-2:20 PM ET
Break

Harris_Charlotte_Kantar

2:20-2:55 PM ET
Track 1: The business of attention in the digital age
Social media's role in the attention economy
Charlotte Harris, Senior Insights Consultant

  • Discover how brands cut through the noise on social media to drive shopper action.
  • Learn how algorithms are reshaping the shopping experience and boosting brand loyalty.
  • Find out how influencers are reshaping trust and driving retail growth in unexpected ways.
Amar

2:20-2:55 PM ET
Track 2: Amazon's health and wellness expansion
Navigating Amazon's health and wellness expansion
Amar Singh, Senior Director, Retail Insights  
Jake Kalotai, Senior Analyst, Retail Insights

  • Explore Amazon’s impact on traditional healthcare models and the retailer’s push into the wellness space.
  • Learn how brands can partner with Amazon to expand into health and wellness categories so they can reach new shopper segments.
  • Understand how Amazon’s data-driven approach is personalizing healthcare and influencing health and wellness retailing.

2:55-3:00 PM ET
BREAK

rachel_dalton2

3:00-3:15 PM ET
Day 1: Wrap-up
Malcolm Pinkerton, Global Head of Retail Insights
Rachel Dalton, Head of Retail Insights, North America

Malcolm Pinkerton

10:00-10:10 AM ET
Welcome and introduction
Rachel Dalton, Head of Retail Insights, North America
Malcolm Pinkerton, Global Head of Retail Insights

Karen Kelso no background

10:10-10:55 AM ET
Digital commerce titans: Retailers redefining online success
Anna Brennan, Senior Analyst, Retail Insights
Karen Kelso, Vice President, Retail Insight

  • Examine how top retailers like Amazon and Walmart are leveraging technology to create new omnichannel experiences and stay ahead.
  • Survey how a seamless user experience, loyalty programs, and data-driven insights can win shoppers’ trust online.
  • Dive into the importance of mastering logistics, optimizing supply chains, and adapting to market trends quickly.
jwalkersmith

10:55-11:40 AM ET
Future of commerce and the transformative power of agentic AI
Barry Thomas, Senior Retail Commerce Thought Leader
J. Walker Smith, Chief Knowledge Officer, Brand & Marketing

  • Explore how digital retail is shifting from simple online purchases to immersive, AI-driven experiences.
  • Discover how autonomous AI agents are revolutionizing customer engagement, personalization, and decision-making.
  • Learn how leading retailers are harnessing AI to streamline operations, predict trends, and create new shopper journeys.
Rachel.Dalton.Kantar

11:40 AM-12:25 PM ET
The Battle of Ideas: Retail media: Game changer or just a tax on brands?
Moderator: Rachel Dalton, Head of Retail Insights, North America
Panelists: Tim Campbell, Ecommerce Consultant
Charlotte Harris, Senior Insights Consultant
Rohan Mazumdar, Vice President, Consulting Retail

  • Is retail media really driving measurable ROI, or is it just another costly platform with inflated promises?
  • Are brands benefiting from unprecedented access to consumer data in the ways they hoped?
  • Is retail media overhyped, or is it genuinely providing better visibility and a more direct link between advertising spending and sales growth?

12:25-12:55 PM ET
Break

Stumpf_Taylre_Kantar

12:55-1:30 PM ET
Track 1: The business of attention in the digital age
Paying for priority: The business of loyalty
Taylre Stumpf, Senior Analyst, Retail Insights

  • See how Amazon Prime is combating the rise of new retail memberships.
  • Track the power shifts in retail memberships among retailers’ most dedicated shoppers.
  • Learn how and why today’s retail memberships are evolving to go far beyond savings.
Jethwa_Misha_Kantar

12:55-1:30 PM ET
Track 2: Amazon's next chapter and your next move
The next generation of Amazon shoppers
Misha Jethwa, Manager, Shopper Insights and Solutions
Erica Smith, Associate Research Manager, Shopper Insights

  • Explore the evolving preferences of Amazon’s youngest shoppers and how they differ from those of previous generations.
  • Gain actionable strategies to attract and engage emerging shopper cohorts as they gain purchasing power.
  • Establish points of differentiation and value among Amazon’s Gen Z shoppers.

1:30-1:35 PM ET
Break

Carroll_Sophie_Kantar

1:35-2:10 PM ET
Track 1: The business of attention in the digital age
How delivery services are winning the battle for shopper loyalty
Sophie Carroll, Associate Director, Retail Insights

  • Discover the delivery factors forcing retailers to rethink their service models.
  • Explore how brands are turning the last mile into a competitive advantage.
  • Uncover how retailers are navigating the fine line between free delivery and maintaining profitability.
Bantra_Andriana_Kantar

1:35-2:10 PM ET
Track 2: Amazon's next chapter and your next move
How challenger marketplaces will shape Amazon’s global future
Andriana Bantra, Senior Insights Consultant, Retail Insights
Charlotte Harris, Senior Insights Consultant, Retail Insights

  • Assess whether competitors are ready to fight Amazon on its home turf or if challenger marketplaces threaten its dominance.
  • Review how Amazon’s expansion into emerging markets is quietly rewriting the rules of global trade.
  • Learn how challenger marketplaces are offering agile, niche experiences that challenge Amazon’s status quo.

2:10-2:15 PM ET
BREAK

Doug

2:15-2:50 PM ET
Track 1: The business of attention in the digital age
Digital commerce in a shifting economy
Doug Hermanson, Principal Economist, Retail Insights
Vikash Kaansili, Senior Analyst, Retail Insights

  • Explore how economic factors are affecting online shopping behaviors.
  • Learn how brands can adjust their digital strategies to meet evolving demands for affordability and convenience.
  • Discover how innovative digital tools and AI-driven solutions can help business thrive despite economic uncertainty.
Simon_Johnstone_Square

2:15-2:50 PM ET
Track 2: Amazon's next chapter and your next move
Amazon’s vision for value
Simon Johnstone, Senior Director, Retail Insights

  • Explore how Amazon’s expanded low-cost offerings impact the convenience and value channels.
  • Develop strategies for navigating an increasingly year-round sales cycle.
  • Analyze how rising price sensitivity and demand for affordability are shaping Amazon’s assortment.

2:50-2:55 PM ET
BREAK

Rachel Dalton

2:55-3:10 PM ET
Day 2: wrap-up
Rachel Dalton, Head of Retail Insights, North America
Malcolm Pinkerton, Global Head of Retail Insights

 

How to attend

Available tickets

 

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Event speakers
Rachel Dalton
Rachel Dalton
Head of Retail Insights, North America
Paida Mugudubi
Paida Mugudubi
Head of Retail Insights, Global
Barry Thomas
Barry Thomas
Senior Retail Commerce Thought Leader
Anna Brennan
Anna Brennan
Senior Analyst, Retail Insights
Charlotte Harris
Charlotte Harris
Senior Insights Consultant
jwalkersmith
J. Walker Smith
Chief Knowledge Officer, Brand and Marketing
Malcolm Pinkerton
Malcolm Pinkerton
Global Head of Retail Insights
David Marcotte
David Marcotte
Senior Vice President, Retail Insights
Andriana Bantra
Andriana Bantra
Senior Insights Consultant
Sophie Carroll
Sophie Carroll
Associate Director
Julie Craig
Julie Craig
Vice President, Shopper Insights
Doug Hermanson
Doug Hermanson
Principal Economist
Vikash Kaansili
Vikash Kaansili
Senior Analyst, Retail Insights
Jake Kalotai
Jake Kalotai
Senior Analyst, Retail Insights
Karen Kelso
Karen Kelso
Vice President, Retail Insights
Amar Singh
Amar Singh
Senior Director, Retail Insights
Taylre Stumpf
Taylre Stumpf
Senior Analyst, Retail Insights
Tim_Campbell_lowres_72dpi
Tim Campbell
Ecommerce consultant
Ross.Cloyd.Kantar
Ross Cloyd
Director, Retail Insights
Jethwa_Misha_Kantar
Misha Jethwa
Manager Shopper Insights and Solutions
Simon_Johnstone_Square
Simon Johnstone
Senior Director, Retail Insights
Rohan Mazumdar, Head of Performance and Analytics
Rohan Mazumdar
Vice President, Consulting Retail
Leigh.ODonnell.Kantar
Leigh O'Donnell
Head of Shopper and Category Insights
Smith_Erica_600x600
Erica Smith
Associate Research Manager
Taylre Stumpf no background
Taylre Stumpf
Senior Analyst, Retail Insights
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