1:00-1:15 PM 
Welcome and introduction 
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insights 

1:15-2:10 PM 
Bracing for macroeconomic uncertainty in Canada
David Marcotte, Senior Vice President, Global Retail and Technology  

• Examine how global tariffs and trade policies are reshaping Canadian retail dynamics. 
• Explore the key demographic trends influencing shopper behaviour. 
• Assess Canada’s economic outlook and its impact on retail strategy and consumer confidence. 

2:10-2:55 PM 
2025 MONITOR: State of the Canadian consumer
Casey Ferrell, SVP, Head of U.S. and Canada MONITOR 
Hannah Sokolov, Associated Head of Canada MONITOR

• Find out what’s really driving the “buy Canadian” movement and how long might it last.
• Learn how Canadian aspirations are shifting and how to speak the new “language of ambition.”
• Discover how the value equation is evolving and how brands can keep up. 

2:55-3:15 PM ET 
BREAK 

3:15-4:00 PM 
How Canadian consumers are weathering 2025 turbulence
Brian Ettkin, Head of Strategy and Solutions, Numerator Canada

• Explore how ongoing economic and geopolitical uncertainty is shaping Canadian consumer sentiment.
• Understand the emotional and behavioural responses of shoppers amid heightened macro pressures.
• Examine whether stated shifts in consumer sentiment are being reflected in real-world purchasing patterns, based on Numerator’s latest research. 

4:00-4:45 PM
The new health and wellness priorities in Canada
Amar Singh, Senior Director, Retail Insights 

• Uncover the latest shifts in Canadian health and wellness priorities in the wake of GLP-1 drugs.
• Explore how shoppers are leveraging retailers to manage their health.
• Assess the retailer and brand implications as health-conscious behaviours evolve across generations. 

4:45-5:00 PM 
Day 1 recap 
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insights 

1:00-1:15 PM 
Welcome and introduction 
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insights 

1:15-2:10 PM 
How to win Canada's evolving digital commerce landscape 
Rachel Dalton, Head of Retail Insights, North America
Amar Singh, Senior Director, Retail Insights 

• Survey the current state of Canada’s online and digital shopping landscape.
• Unpack the demographic and behavioural profiles of shoppers across leading online retailers.
• Identify key strategies to boost shopper engagement and improve ecommerce performance. 

2:10-2:55 PM 
Capturing growth amid grocery channel disruption in Canada 
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insights 

• Examine how Canada’s leading grocers are rethinking strategy amid inflation, margin pressures, and shifting shopper expectations.
• Learn how to deepen shopper engagement and loyalty in a price-sensitive environment.
• Review how advanced insights are driving smarter, faster growth in today’s turbulent grocery landscape. 

3:15-4:00 PM 
Canadian mass merchandisers and Costco: 2025 update 
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insights 

• Dissect the bold moves and strategic shifts of Canada’s top mass merchandisers.
• Decode the behaviours driving shopper loyalty in mass retail.
• Unpack how leading retailers are building powerful ecosystems with AI capabilities. 

4:00-4:45 PM 
Inside Canada’s value channel 
Amar Singh, Senior Director, Retail Insights 
David Marcotte, Senior Vice President, Global Retail and Technology  

• Explore how the value channel is evolving from discount driven to strategically indispensable.
• Analyze changes in pricing strategies and shopper spending patterns.
• Understand the dynamics shaping shopper loyalty and expectations in value-focused retail. 

4:45-5:00 PM 
Day 2 recap 
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insight