---
title: 2024 Digital Commerce Conference
description: Kantar’s Digital Commerce Conference brings together thought leaders, innovators, and change makers to explore strategies for navigating uncertainty in the digital age.
image: https://retailiq.kantar.com/hubfs/Icon%20image_500x500-Mar-19-2024-01-58-45-7089-PM.png
---
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## Global Digital Commerce Conference
## 11-12 June 2024
Virtual
[ Register ](https://retailiq.kantar.com/2024-digital-commerce-conference#REGISTER)
[2024 Agenda](https://retailiq.kantar.com/hubfs/2024%20Events/Kantars%202024%20Global%20Digital%20Commerce%20Conference%20agenda.pdf?hsLang=en)
Digital fusion: Mastering omnichannel leadership in real life
Kantar’s Global Digital Commerce Conference brings together thought leaders, innovators, and change makers to explore strategies for navigating uncertainty in the digital age.
From shifting power dynamics to striking a balance between progress and protecting profits, join us as we delve into how organizations can leverage digital tools to inspire resilience in an ever-evolving global landscape.
This event will feature the following guest speakers:
You’ll leave this event with:
- Global insights into the latest trends and technologies shaping the digital commerce landscape and the impact they are having in North America and Europe, to help you stay ahead of the curve and meet evolving shopper expectations.
- A detailed perspective on shopper behavior and preferences to optimize digital commerce strategies that optimize global trends at a local level, enabling businesses to tailor online offerings that improve the customer experience.
- Tactical insights and inspiration from global industry leaders and experts for businesses looking to drive growth and innovation in the digital commerce space.
### On Demand is Now Available for Purchase.
[](https://www.eventbrite.com/e/2024-event-global-digital-commerce-conference-recording-tickets-925371570277)
what to expect
## Conference Agenda
#### Reach out to [events@kantarconsulting.com](mailto:events@kantarconsulting.com) for questions.
DAY 1: June 11 DAY 2: June 12
10:00-10:10 AM ET
**Welcome and introduction**
*Malcolm Pinkerton, Global Head of Retail Insights
Rachel Dalton, Head of Retail Insights, North America*
10:10-10:40 AM ET
**The global online channel and digital commerce landscape**
*Rachel Dalton, Head of Retail Insights, North America*
*Paida Mugudubi, Head of Retail Insights, Global*
- Explore the biggest headlines in digital commerce and what you need to know to stay ahead.
- Understand the key growth drivers and projections for the online channel worldwide.
- Evaluate how tech advancements will impact the future of commerce.
10:40-11:10 AM ET
**Navigating the global digital macro economy**
*Doug Hermanson, Principal Economist*
- Identify key indicators and trends shaping the digital economic landscape.
- Understand what easing inflation and interest rates mean for digital commerce.
- Learn the growth outlook for digital categories.
11:10-11:40 AM ET
**Role of the store in the modern digital age**
*Julie Craig, Vice President, Shopper Insights*
- Gain insights into the factors influencing the choice of in-store versus online shopping.
- Understand how and why shoppers choose stores today: What makes shopping in stores “more fun” and shopping online “easy”?
- Examine where and how the modern digital shopper shops in stores.
11:40 AM-12:10 PM ET
**Charting the future of digital health**
*Andriana Bantra, Senior Insights Consultant*
*Amar Singh, Senior Director, Retail Insights*
- Delve into the impact of virtual healthcare on improving access to medical services and enhancing the overall customer experience globally, and what this means for operating in North America and Europe.
- Review the integration of health tracking devices, smart wearables, and mobile apps into retail environments both internationally and domestically.
- Explore the role of data analytics in gaining actionable insights into consumers’ health preferences and behaviors.
12:10-12:40 PM ET
**Lunch**
12:40-1:10 PM ET
**Navigating the subscription economy’s unlikely retail alliances**
*Marie Humbert, Senior Insights Consultant*
*Jake Kalotai, Senior Analyst, Retail Insights*
- Examine how traditional boundaries between industries are blurring as subscription services expand into new sectors.
- Explore the emergence of hybrid subscription models that combine products and services from different industries worldwide.
- Identify strategies for cultivating successful partnerships and leveraging complementary strengths to create value for subscribers.
1:10-1:40PM ET
**Sustainable solutions and eco trends in the digital marketplace**
*Anna Brennan, Senior Analyst, Retail Insights*
*Elizabeth Katsadouros, NA Commercial Partner, Sustainable, Transformation*
- Find out how renewable energy sources, efficient logistics, and waste-reduction measures are being implemented in ecommerce operations.
- Address global best practices and emerging technologies for optimizing packaging design and reducing the environmental impact of ecommerce shipments.
- Spotlight brands successfully implementing sustainable practices to meet shopper expectations and drive loyalty.
1:40-2:25 PM ET
**Going viral: How to reach Gen Z through social and ecommerce**
*Moderator: Kate McGee, Partner, Syndicated Retail Platforms*
*Panelists: Colombe Bommelaer, Senior Director, Category Insights; Renata de Moura, Senior Director, Shopper Insights; Michelle Brisson, Senior Consultant, U.S. MONITOR*
- Discuss the global role of technology, innovation, and consumer preferences in driving channel blurring and shaping the future of retail, with clear implications for North America and Europe.
- Explore the intersection of ecommerce and Gen Z behavior, analyzing this generation’s preferences for seamless shopping experiences and personalized recommendations.
- Get actionable tips and best practices that brands can use to craft viral-worthy products and amplify their reach among the Gen Z demographic.
2:25-2:55 PM ET
**Maximizing unified commerce and seamless shopping experiences**
*Taylre Stumpf, Senior Analyst, Retail Insights*
*Tiffany Hogan, Director, Retail Insights*
*Ranjeet Bhosale, VP Digital Product, Target*
- Glean insights into trends and emerging technologies shaping the evolution of omni-connected stores and the seamless integration of physical and digital touchpoints.
- Evaluate key strategies for retailers to implement unified commerce initiatives effectively, from seamless inventory management to integrated customer data analytics.
- Explore how major retailers like Target and Walmart are pioneering unified commerce strategies, integrating online and offline channels seamlessly.
2:55-3:10 PM ET
**BREAK**
3:10-3:40 PM ET
**Unleashing the global power of social media for shopping and discovery**
*Charlotte Harris, Senior Insights Consultant*
*Anna Brennan, Senior Analyst, Retail Insights*
- Evaluate strategies to capitalize on the booming trend of social commerce, tapping into the vast user base and engagement on popular platforms across the globe.
- Address challenges and considerations specific to social commerce, such as building trust, managing customer relationships, and measuring ROI.
- Evaluate how global social commerce enables direct-to-consumer sales, bypassing traditional intermediaries and reducing friction in the purchasing process.
3:40-4:10 PM ET
**The AI race to improve consumer experiences and business results**
*Barry Thomas, Senior Retail Commerce Thought Leader*
- Explore cutting-edge AI technologies driving better user and shopper experiences, advanced personalization, and enterprisewide benefits to CPGs, retailers, and restaurants.
- Discuss how data and AI can drive superior user and shopper outcomes and accelerate sales and conversion rates.
- Highlight the impact that personalized promotions have on driving sales, increasing conversion rates, and fostering brand loyalty.
4:10-4:30 PM ET
**Day 1: Key takeaways**
*Malcolm Pinkerton, Global Head of Retail Insights*
*Rachel Dalton, Head of Retail Insights, North America*
10:00-10:15 AM ET
**Welcome and introduction**
*Rachel Dalton, Head of Retail Insights, North America*
*Malcolm Pinkerton, Global Head of Retail Insights*
10:15-11:00 AM ET
**Panel: The power of retail media networks: Industry insights**
Moderator: *Rachel Dalton, Head of Retail Insights, North America*
*Panelists: Barry Thomas, Senior Retail Commerce Thought Leader; Andy Murray, Founder and CEO, BigQuest; Cara Pratt, SVP, Kroger Precision Marketing, 84.51; Marisa Perez, SVP of Digital Commerce, PepsiCo*
- Hear from global industry experts about emerging trends and innovations shaping the future of retail media, such as AI-driven targeting, dynamic ad placements, and omnichannel integration.
- Gain insights into the evolving landscape of retail media networks, exploring their role in the digital advertising ecosystem.
- Learn how brands can optimize their advertising efforts on retail media platforms to drive sales, increase market share, and enhance brand equity.
11:00-11:30 AM ET
**Digital value channel principles in the global market**
*Sophie Carroll, Associate Director*
- Analyze how organizations are harnessing digital tools to foster a culture of innovation, enabling them to adapt to changing market conditions and capitalize on emerging opportunities.
- Assess the importance of agility, innovation, and customer-centricity in driving success within the digital value channel framework.
- Address common challenges and barriers to implementing digital value channel strategies in the global marketplace, such as regulatory constraints, cultural differences, and technological limitations.
11:30 AM-12:00 PM ET**From aisles to algorithms: Embracing online grocery shifts**
*Chris Miles, Senior Analyst, Retail Insights*
- Get an overview of emerging trends and innovations, from across the globe, shaping the future of online grocery shopping, such as AI-driven inventory management, last-mile delivery solutions, and omnichannel integration.
- Explore the diverse range of services and features offered by digital grocery platforms, such as personalized recommendations, flexible delivery options, and subscription services.
- Gather strategic considerations and actionable recommendations for grocery retailers looking to stay ahead of the curve and thrive in an increasingly digital global marketplace.
12:00-12:30 PM ET
**Lunch**
12:30 PM- 1:00 PM ET
**Fulfillment 2.0: Harnessing the future with a digital ecosystem**
Karen Kelso, Vice President, Retail Insights
Gina Logan, Principal Analyst, Retail Insights
- Discuss the role of predictive analytics and machine learning in identifying inventory trends, forecasting demand, and optimizing fulfillment strategies for increased agility and responsiveness.
- Examine the importance of integrated applications and software platforms in orchestrating end-to-end fulfillment processes seamlessly.
- Provide insights into the benefits of a connected ecosystem of apps for improving visibility, collaboration, and decision-making across fulfillment operations, enabling businesses to adapt and thrive in an ever-evolving global marketplace.
1:00 PM-1:30 PM ET
**SMARTER Growth Strategies: Category Management in the age of eCommerce**
*Chris Perry, Chief Learning Officer and Co-Founder, firstmovr*
- Explore strategies for leveraging digital shelf management to enhance product visibility and discoverability in online retail environments.
- Examine the role of digital category management in driving category growth and maximizing sales opportunities across the omnichannel ecosystem.
- Delve into the importance of seamless navigation, intuitive user interfaces, and interactive features in driving engagement and conversion on digital shelves.
1:30-2:00 PM ET
**How challenger brands like Temu and Shein are shaping the future**
*Charlotte Harris, Senior Insights Consultant*
- Analyze the strategies challenger brands are employing to gain market share and disrupt established players.
- Discuss the ripple effects of disruption, including shifts in consumer behavior, competitive responses from established players, and the evolving landscape of brand loyalty.
- Get practical tips and best practices for businesses looking to navigate disruption and leverage the opportunities presented by challenger brands for growth and innovation.
2:00-2:30 PM ET
**An update on global retail media innovations, streaming, and more**
*Anna Brennan, Senior Analyst, Retail Insights*
- Explore the global transformation of retail media from traditional advertising to data-driven, targeted promotional opportunities within online retail platforms.
- Discuss the benefits of streaming deals for brands, including increased visibility, brand exposure, and opportunities for product placement.
- Discuss examples of successful retail media partnerships from different regions and markets that have resulted in innovative marketing campaigns, enhanced customer experiences, and increased sales.
2:30-2:45 PM ET
**BREAK**
2:45-3:15 PM ET
**The impact of BNPL and mobile payments on the purchase journey**
*David Marcotte, Senior Vice President, Retail Insights*
*Vikash Kaansili, Senior Analyst, Retail Insights*
- Examine the rapid growth of buy now, pay later (BNPL) providers and mobile payment platforms, and their impact on reshaping the payment industry landscape.
- Highlight the impact of BNPL options on consumer spending behavior and the potential for higher conversion rates and order values.
- Explore opportunities and challenges for merchants in adopting and integrating these payment options into their checkout processes.
3:15-3:45 PM ET
**Applying Amazon strategies to future marketplaces**
*Anna Brennan, Senior Analyst, Retail Insights*
*Charlotte Harris, Senior Insights Consultant*
- Analyze the key strategies Amazon employs to expand its marketplace globally, including prioritizing customer-centric approaches, investing in logistics and fulfillment infrastructure, and fostering seller and buyer trust.
- Discuss the implications of cultural differences, regulatory requirements, and competitive landscapes on global marketplace expansion strategies and execution in key growth markets for Amazon.
- Emphasize the importance of building ecosystems of value around global marketplaces to drive sustainable growth and competitive advantage.
3:45-4:15 PM ET
**Personalization that wins customers (and keeps them)**
*Jennifer Van Fossen, National Head of Shopping, Google*
- Dive into the rapidly changing retail landscape and increasingly hard to meet individual shopper demands
- Cut through the noise by delivering hyper-personalized experiences and forging lasting emotional connections that drive repeat business
- Demystify AI to achieve retail success at scale
- Walk away with actionable strategies to elevate your business
4:15-4:30 PM ET
**Day 2:** **Key takeaways**
*Rachel Dalton, Head of Retail Insights, North America*
*Malcolm Pinkerton, Global Head of Retail Insights*
How to attend
## Available tickets
SEATBLOCK HOLDER?
[Talk to our event team ›](mailto:events@kantarconsulting.com)
Event speakers
Andriana Bantra
Senior Insights Consultant
Colombe Bommelaer
Senior Director, Category Insights
Anna Brennan
Senior Analyst, Retail Insights
Michelle Brisson
Senior Consultant, MONITOR
Sophie Carroll
Associate Director
Julie Craig
Vice President, Shopper Insights
Rachel Dalton
Head of Retail Insights, North America
Renata de Moura
Senior Director, Shopper Insights
Charlotte Harris
Senior Insights Consultant
Doug Hermanson
Principal Economist
Tiffany Hogan
Director, Retail Insights
Marie Humbert
Senior Insights Consultant
Vikash Kaansili
Senior Analyst, Retail Insights
Jake Kalotai
Senior Analyst, Retail Insights
Karen Kelso
Vice President, Retail Insights
Gina Logan
Principal Analyst, Retail Insights
David Marcotte
Senior Vice President, Retail Insights
Kate McGee
Partner, Syndicated Retail Platforms
Chris Miles
Senior Analyst, Retail Insights
Paida Mugudubi
Head of Retail Insights, Global
Malcolm Pinkerton
Global Head of Retail Insights
Amar Singh
Senior Director, Retail Insights
Taylre Stumpf
Senior Analyst, Retail Insights
Barry Thomas
Senior Retail Commerce Thought Leader
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