Costco Virtual
Event

Interface-Essential---Date-Calendar---calendar-32 & 3 April 2024

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2024 Agenda
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Overview

Costco’s historical success is showing signs of weakness as we emerge from the pandemic boom. At this year’s Costco event, our subject-matter experts will analyze the strengths and weaknesses of Costco’s single-minded strategy in a turbulent retail world and help you plan for what’s to come.

Key Data/Facts

  • Costco experienced double-digit comparable-sales growth every quarter from Q4 2020 through Q4 2022. But that streak is over. What has driven the last year of minimal gains and what does it mean for the future of the club channel’s biggest retailer?
  • Sam’s Club has been winning Gen Z with digital innovations like Scan & Go. Considering its digital lag, where does that leave Costco with the cohort expected to millennials by the 2030s?
  • Though inflation is expected to slow in 2024, shoppers are still holding their spending to the essentials. Can the club model win in the grocery-focused environment, and is Costco rising to the occasion?

You’ll walk away from this event with:

  • A 360-degree look at Costco’s past and recent performance, including the macroeconomic and new shopper behaviors impacting its success, to help you define your 2024 strategy
  • An understanding of how an aging, evolving member base and competition for loyalty will require a new playbook from Costco and its suppliers
  • A clear road map for how you can help Costco catch up to its competitors in the digital realm

what to expect

Conference Agenda

Agenda coming soon.  Reach out to events@kantarconsulting.com for questions. 

Gina Logan, Principal Analyst, Retail Insights

1:00-1:10 PM ET/10:00-10:10 AM PT
Welcome and introduction
Gina Logan, Principal Analyst, Retail Insights

Gina Logan, Principal Analyst, Retail Insights

1:10-1:45 PM ET/10:10-10:45 AM PT
Costco’s unchanging strategy in a changing landscape
Gina Logan, Principal Analyst, Retail Insights

  • Discover the secret sauce behind Costco’s historical successes.
  • Learn about the factors contributing to Costco’s recent sales slowdown.
  • Explore how Costco could navigate the new club environment.
Doug Hermanson, Principal Economist, Retail Insights

1:45-2:15 PM ET/10:45-11:15 AM PT
Costco and the evolving retail landscape
Doug Hermanson, Principal Economist, Retail Insights
Julie Craig, Vice President, Shopper Insights

  • Step back for a look at current macroeconomic conditions and the changes they have wrought on the retail industry.
  • Understand how this environment has altered shopper behavior and expectations.
  • See how Costco is (and isn’t) meeting these new challenges.

2:15-2:30 PM ET/11:15-11:30 AM PT 
BREAK 

Julie Craig, Vice President, Shopper Insights

2:30-3:15 PM ET/11:30 AM-12:15 PM PT
Costco and the new member
Julie Craig, Vice President, Shopper Insights

  • Look at Costco’s member base and how “aging out” could hurt its bottom line.
  • Study how Sam’s Club is engaging Gen Z and what Costco could learn.
  • Dive into how Costco could win or lose in the prolific world of loyalty programs.
Anna Brennan no background

3:15-4:00 PM ET/12:15-1:00 PM PT
Costco and the digital world
Anna Brennan, Senior Analyst, Retail Insights

  • Evaluate Costco’s digital strategy, including its recent gains and where it’s still falling behind.
  • Assess how lower barriers to entry have altered the competitive landscape.
  • Gain an understanding of how you can help Costco level up its digital game.
Gina Logan, Principal Analyst, Retail Insights

4:00-4:15 PM ET/1:00-1:15 PM PT
Day 1 wrap-up
Gina Logan, Principal Analyst, Retail Insights

Gina Logan, Principal Analyst, Retail Insights

1:00-1:10 PM ET/10:00-10:10 AM PT
Welcome and introduction
Gina Logan, Principal Analyst, Retail Insights

 

Ross Cloyd, Director, Retail Insights

1:10-1:45 PM ET/10:10-10:45 AM PT
Costco and the category shift
Ross Cloyd, Director, Retail Insights
Christopher Miles, Senior Analyst, Retail Insights

  • Analyze shoppers’ purchasing shift from general merchandise to grocery.
  • See how Sam’s Club is pivoting to meet the moment.
  • Learn how Costco’s prototypical slow-and-steady approach could impact its success.
David Marcotte, Senior Vice President, Retail Insightse.Kantar

1:45-2:15 PM ET/10:45-11:15 AM PT
Panel Discussion: Costco and the world
Moderator: Gina Logan
Panelists: David Marcotte, Senior Vice President, Retail Insights
Amar Singh, Senior Director, Retail Insights

  • Survey Costco’s international success and how it could be duplicated in the US.
  • Analyze the pros and cons of Costco’s relentless physical expansion.
  • Find out about Costco’s potential future around the globe.

2:15-2:30 PM ET/11:15-11:30 AM PT
BREAK

Michael Clayman, President, HHC Publishing

2:30-3:15 PM ET/11:30 AM-12:15 PM PT
TBD: Club channel strategies: Costco in context
Michael Clayman, President, HHC Publishing

 

Gina Logan, Principal Analyst, Retail Insights

3:15-4:00 PM ET/12:15-1:00 PM PT
Costco and you: Planning for 2024 and beyond
Gina Logan, Principal Analyst, Retail Insights

  • Study the potential opportunities and pitfalls before Costco.
  • Gain an understanding of how you should think about your future with Costco.
  • Scope out how you can become an indispensable partner to Costco.
Gina Logan, Principal Analyst, Retail Insights

4:00-4:15 PM ET/1:00-1:15 PM PT
Event wrap-up
Gina Logan, Principal Analyst, Retail Insights

 
How to attend

Available tickets

 

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Coming SOON! Meet the experts

Event Speakers

Check back for our speaker updates.

We’re here to amplify your potential. Bringing exceptional experience across industries and organizations. Delivering a deep understanding of retailers and shoppers. We’ll help you meet and exceed your goals.

Gina Logan
Gina Logan
Principal Analyst, Retail Insights
Doug Hermanson
Doug Hermanson
Principal Economist, Retail Insights
Julie Craig
Julie Craig
Vice President, Shopper Insights
Anna Brennan
Anna Brennan
Senior Analyst, Retail Insights
Ross Cloyd
Ross Cloyd
Director, Retail Insights
Chris Miles
Chris Miles
Senior Analyst, Retail Insights
David Marcotte
David Marcotte
Senior Vice President, Retail Insights
Amar Singh
Amar Singh
Senior Director, Retail Insights
Michael Clayman
Michael Clayman
President, HHC Publishing
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