1:00-1:15 PM 
Welcome and introduction 
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insights 

1:15-2:10 PM 
Canadian macro challenges: Retail, shoppers, and immigration  
David Marcotte, Senior Vice President, Global Retail and Technology  

• Review projections for Canada’s economic landscape. 
• Assess the implications of global economic trends on the retail sector. 
• Analyze how consumer spending is shifting due to increased financial pressures. 

2:10-2:55 PM 
2024 MONITOR consumer trends in Canada: A retail lens 
Casey Ferrell, SVP, Head of U.S. and Canada MONITOR 

• Explore the latest emerging consumer trends poised to impact Canadian retail. 
• Find out what these trends look like through leading-edge marketplace manifestations. 
• Map out how to plan for future disruption. 

2:55-3:15 PM ET 
BREAK 

3:15-4:00 PM 
Understanding New Canadian consumers 
Casey Ferrell, Senior Vice President and Head of U.S. and Canada MONITOR 

• Delve into key insights from Canada MONITOR’s exhaustive analysis of New Canadians. 
• Find out how to think about newcomers, established immigrants, and second-generation Canadians. 
• Discover how New Canadians are reshaping mainstream Canadian culture and consumption. 

4:00-4:45 PM 
Multicultural and New Canadian insights: What sales and marketing professionals need to know to win in Canada’s changing landscape 
Brian Ettkin, Head of Strategy and Solutions, Numerator 

• Examine sentiment, attitudes, and verified purchase behaviour of New Canadians as a whole. 
• Learn how category and retailer behaviour is evolving as New Canadians spend more time in Canada. 
• Uncover category and brand opportunities with New Canadians. 

4:45-5:00 PM 
Day 1 recap 
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insights 

1:00-1:15 PM 
Welcome and introduction 
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insights 

1:15-2:10 PM 
Canada’s evolving digital commerce landscape 
Anna Brennan, Senior Analyst, Digital 
Amar Singh, Senior Director, Retail Insights 

• Survey Canada’s ecommerce landscape. 
• Understand demographic and behavioural profiles of shoppers of leading ecommerce retailers. 
• Identify strategies to amplify online engagement and operational efficacy. 

2:10-2:55 PM 
Navigating Canadian grocery trends 
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insights 

• Assess how major Canadian grocers are adapting their strategies in the face of cost pressures. 
• Find out how to build shopper engagement in a volatile economic environment. 
• Evaluate growth-driving strategies through advanced shopper insights. 

3:15-4:00 PM 
Assessing Canadian mass merchandisers and Costco 
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insights 

• Study the business initiatives and strategic priorities of leading mass merchandisers. 
• Gain insights into shopper behaviour and market dynamics in mass retail. 
• Explore the expansion and ecosystem strategies of prominent Canadian retailers. 

4:00-4:45 PM 
Decoding strategies and insights for Canada’s value channel 
Amar Singh, Senior Director, Retail Insights 
David Marcotte, Senior Vice President, Global Retail and Technology  

• Review the role and transformation of the value channel in Canadian retail. 
• Analyze pricing strategy shifts and consumer spending behaviour. 
• Understand shopper dynamics in value-focused retail environments. 

4:45-5:00 PM 
Day 2 recap 
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insight