1:00-1:10 PM ET
Welcome and introduction
Anna Brennan, Senior Analyst, Digital Commerce

1:10-1:45 PM ET
Amazon’s agile strategy in a changing world
Rachel Dalton, Head of Retail Insights, North America

• Explore Amazon’s strategies to rapidly adapt in response to market trends and changes in shopper
• Consider the market shifts impacting long-term planning with Amazon.
• Review the key drivers of investment and divestment, with insights into the company’s direction.

1:45-2:15 PM ET
What’s keeping the Amazon shopper up at night?
Julie Craig, Vice President, Shopper Insights

• Understand the mindset of the Amazon shopper.
• Learn how Amazon fits into shoppers’ retail consideration sets.
• Develop actionable strategies to maximize engagement with the Amazon shopper in 2025.

2:15-2:30 PM ET
BREAK

2:30-3:15 PM ET
Amazon’s evolution as a top destination for shopping consumables
Moderator: Julie Craig, Vice President, Shopper Insights
Anna Brennan, Senior Analyst, Digital Commerce
Ross Cloyd, Director, Retail Insights
Amar Singh, Senior Director, Retail Insights

• Examine Amazon’s strategic growth from its foundation in general merchandise to becoming a dominant player in the consumables market.
• Explore how Amazon’s technological advancements, including one-click shopping, subscription services, and same-day delivery, have revolutionized how shoppers purchase prescriptions and everyday items.
• Discuss how Amazon’s consumer-centric approach is transforming the way we shop for consumables.

3:15-4:00 PM ET
Mastering Amazon’s fulfillment network
Anna Brennan, Senior Analyst, Digital Commerce

• Dive into the role of Amazon’s fulfillment centers in streamlining operations.
• Analyze how Amazon Prime influences fulfillment strategies and raises shoppers’ expectations for speed and convenience.
• Explore best practices for leveraging Amazon’s fulfillment network to improve efficiency, reduce costs, and enhance shopper satisfaction.

4:00-4:15 PM ET
Day 1 recap
Anna Brennan, Senior Analyst, Digital Commerce

1:00-1:10 PM ET
Welcome and introduction
Anna Brennan, Senior Analyst, Digital Commerce

1:10-1:55 PM ET
Navigating global marketplace competition
Charlotte Harris, Principal Analyst

• Map out Amazon’s latest moves into emerging markets, its local partnerships, and infrastructure investments that enhance its global presence.
• Unpack the evolving global marketplace environment, including how challenger marketplaces like Temu are ramping up the competition.
• Determine strategies to win in the global marketplace.

1:55-2:35 PM ET
Prime membership in focus
Misha Jethwa, Manager, Shopper Insights

• Discover what Amazon Prime members expect from their membership.
• Survey the competitive landscape of retail loyalty programs.
• Identify effective strategies to strengthen partnerships, optimize investments, and increase sales by enhancing the value of Amazon Prime's membership.

2:35-2:50 PM ET
BREAK

2:50-3:35 PM ET
Analyzing Amazon ad potential
Lauren Spranger, Senior Director at Kantar
Zach DeWalt, Senior Director at Kantar
Theresa Hayes, Senior Director at Kantar

• Analyze consumer media usage trends, ad receptivity, and format effectiveness.
• Assess consumer and marketer trust and attitudes toward media brands.
• Measure Amazon ad effectiveness and consumer attitudes using Kantar tools.

3:35-4:05 PM ET
Amazon's journey with AWS and generative AI
Justin Honaman, AWS, Head of Worldwide Retail & Consumer Goods Industry Strategy & Business Development

• Learn how Amazon’s pursuit of innovation through its unique principles and practices is driving development across its ecosystem.
• Discover how AWS is changing the retail landscape and enhancing the shopper journey.
• Delve into Amazon’s application of generative AI technologies and how the retailer is paving the way for future advancements in artificial intelligence in retail.

4:05-4:15 PM ET
Day 2 recap
Anna Brennan, Senior Analyst, Digital Commerce