Amazon
Virtual Event

Interface-Essential---Date-Calendar---calendar-36 & 7 November 2024

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2024 Agenda
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Amazon: Innovation, evolution, and beyond

As a leader in ecommerce and cloud services, Amazon continues to face challenges and opportunities in a rapidly changing market.

This event brings together industry experts, thought leaders, and business strategists to discuss key topics.

You’ll walk away with:

  • Insights into current trends, challenges, and innovative strategies shaping Amazon’s future
  • A solid grasp of Amazon’s latest service offerings and potential growth sectors within its business model, along with emerging retail trends and their impact on the shopper experience and loyalty
  • Diverse perspectives on Amazon’s evolving role in the marketplace

Key data and facts: 

  • Amazon shoppers complete 28% of their purchases in 3 minutes or under and 50% in under 15 minutes, underscoring the critical role of effective category solutions.
  • Understanding Amazon’s advertising business has never been more important. Amazon accounts for 74.2% of all US retail media ad spend, according to eMarketer’s November 2023 forecast.
  • An estimated 9 in 10 Americans are now familiar with Temu, increasing pressure on Amazon to compete with emerging challenger marketplaces.

what to expect

Conference Agenda

Reach out to events@kantarconsulting.com for questions. 

Brennan_Anna_Kantar

1:00-1:10 PM ET
Welcome and introduction
Anna Brennan, Senior Analyst, Digital Commerce


 

Rachel Dalton.

1:10-1:45 PM ET
Amazon’s agile strategy in a changing world
Rachel Dalton, Head of Retail Insights, North America

  • Explore Amazon’s strategies to rapidly adapt in response to market trends and changes in shopper
  • Consider the market shifts impacting long-term planning with Amazon.
  • Review the key drivers of investment and divestment, with insights into the company’s direction.
Julie Craig

1:45-2:15 PM ET
What’s keeping the Amazon shopper up at night?
Julie Craig, Vice President, Shopper Insights

  • Understand the mindset of the Amazon shopper.
  • Learn how Amazon fits into shoppers’ retail consideration sets.
  • Develop actionable strategies to maximize engagement with the Amazon shopper in 2025.

2:15-2:30 PM ET
BREAK

Julie Craig

2:30-3:15 PM ET
Amazon’s evolution as a top destination for shopping consumables
Moderator: Julie Craig, Vice President, Shopper Insights
Anna Brennan, Senior Analyst, Digital Commerce
Ross Cloyd, Director, Retail Insights
Amar Singh, Senior Director, Retail Insights

  • Examine Amazon’s strategic growth from its foundation in general merchandise to becoming a dominant player in the consumables market.
  • Explore how Amazon’s technological advancements, including one-click shopping, subscription services, and same-day delivery, have revolutionized how shoppers purchase prescriptions and everyday items.
  • Discuss how Amazon’s consumer-centric approach is transforming the way we shop for consumables.
Anna Brennan

3:15-4:00 PM ET
Mastering Amazon’s fulfillment network
Anna Brennan, Senior Analyst, Digital Commerce

  • Dive into the role of Amazon’s fulfillment centers in streamlining operations.
  • Analyze how Amazon Prime influences fulfillment strategies and raises shoppers’ expectations for speed and convenience.
  • Explore best practices for leveraging Amazon’s fulfillment network to improve efficiency, reduce costs, and enhance shopper satisfaction.
Anna Brennan

4:00-4:15 PM ET
Day 1 recap
Anna Brennan, Senior Analyst, Digital Commerce

Anna Brennan

1:00-1:10 PM ET
Welcome and introduction
Anna Brennan, Senior Analyst, Digital Commerce

Charlotte Harris

1:10-1:55 PM ET
Navigating global marketplace competition
Charlotte Harris, Principal Analyst

  • Map out Amazon’s latest moves into emerging markets, its local partnerships, and infrastructure investments that enhance its global presence.
  • Unpack the evolving global marketplace environment, including how challenger marketplaces like Temu are ramping up the competition.
  • Determine strategies to win in the global marketplace.
Justin Honaman

1:55-2:35 PM ET
Amazon's journey with AWS and generative AI
Justin Honaman, AWS, Head of Worldwide Retail & Consumer Goods Industry Strategy & Business Development

  • Learn how Amazon’s pursuit of innovation through its unique principles and practices is driving development across its ecosystem.
  • Discover how AWS is changing the retail landscape and enhancing the shopper journey.
  • Delve into Amazon’s application of generative AI technologies and how the retailer is paving the way for future advancements in artificial intelligence in retail.

2:35-2:50 PM ET
BREAK

Anna Brennan

2:50-3:35 PM ET
Amazon Advertising and data-driven decision-making
Anna Brennan, Senior Analyst, Digital Commerce

  • Harness Amazon’s retail media insights to drive strategic decisions in retail media investments.
  • Explore how data-driven approaches through Amazon Analytics enhance return on advertising spend and campaign effectiveness.
  • Learn from successful implementations of retail media strategies with Amazon.
Misha Jethwa

3:35-4:05 PM ET
Prime membership in focus
Misha Jethwa, Manager, Shopper Insights

  • Discover what Amazon Prime members expect from their membership.
  • Survey the competitive landscape of retail loyalty programs.
  • Identify effective strategies to strengthen partnerships, optimize investments, and increase sales by enhancing the value of Amazon Prime's membership.

4:05-4:15 PM ET
Day 2 recap
Anna Brennan, Senior Analyst, Digital Commerce

 
How to attend

Available tickets

 

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Coming SOON! Meet the experts

Event Speakers

We’re here to amplify your potential. Bringing exceptional experience across industries and organizations. Delivering a deep understanding of retailers and shoppers. We’ll help you meet and exceed your goals.

Anna Brennan
Anna Brennan
Senior Analyst, Digital Commerce
Rachel Dalton
Rachel Dalton
Head of Retail Insights, North America
Julie Craig
Julie Craig
Vice President, Shopper Insights
Colombe Bommelaer
Colombe Bommelaer
Senior Director, Category Insights
Amar Singh
Amar Singh
Senior Director, Retail Insights
Charlotte Harris
Charlotte Harris
Principal Analyst
Misha Jethwa
Misha Jethwa
Manager, Shopper Insights
Justin Honaman
Justin Honaman
AWS, Head of Worldwide Retail & Consumer Goods Industry Strategy & Business Development
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