1:00-1:10 PM ET/10:00-10:10 AM PT 
Welcome and introduction
Karen Kelso, Vice President, Retail Insights
Anna Brennan, Senior Analyst, Retail Insights

1:10-1:45 PM ET/10:10-10:45 AM PT 
From macro to micro: Breaking down Costco’s position 
Anna Brennan, Senior Analyst, Retail Insights 

• Understand how Costco is navigating macroeconomic conditions. 
• Learn the factors influencing Costco’s financial position and determine how your business fits into the big and small picture. 
• Explore how the club plans to position itself moving forward. 

1:45-2:15 PM ET/10:45-11:15 AM PT 
Connecting with Costco’s members: Understand the club’s shoppers 
Julie Craig, Vice President, Shopper Insights 

• Gain a deeper understanding of Costco members’ attitudes, preferences, and behaviors. 
• Identify what makes the Costco shopper unique. 
• Learn how to effectively engage and maximize the opportunity with Costco members. 

2:15-2:30 PM ET/11:15-11:30 AM PT 
BREAK 

2:30-3:15 PM ET/11:30 AM-12:15 PM PT 
The core of Costco: Merchandising with the member in mind 
Karen Kelso, Vice President, Retail Insights 
Anna Brennan, Senior Analyst, Retail Insights 

• Understand the key principles of working with Costco. 
• Identify how selling at Costco differs from selling at other retailers and clubs. 
• Consider best-in-class ways you can partner with Costco to grow your brand and support member loyalty at the club. 

3:15-3:50 PM ET/12:15-12:50 PM PT 
Costco’s treasure hunt: Putting impulse in context 
Barry Thomas, Senior Retail Commerce Thought Leader 

• Identify how new fulfillment models, technology, and shifting shopper behavior are influencing impulse. 
• Establish a strategy for winning the impulse occasion. 
• Discover how Costco’s signature treasure hunt experience leads to unique impulse opportunities. 

3:50-4:00 PM ET/12:50-1:00 PM PT 
Day 1 wrap-up 
Karen Kelso, Vice President, Retail Insights 
Anna Brennan, Senior Analyst, Retail Insights 

1:00-1:10 PM ET/10:00-10:10 AM PT 
Welcome and introduction 
Karen Kelso, Vice President, Retail Insights
Anna Brennan, Senior Analyst, Retail Insights

1:10-2:00 PM ET/10:10-11:00 AM PT 
Costco competition in context: Battling for high-income shoppers 
Anna Brennan, Senior Analyst, Retail Insights 
Ross Cloyd, Director, Retail Insights 

• Understand how competitors are elevating their offerings to attract high-income shoppers. 
• Gain an understanding of how the shifting retail landscape and changing shopper expectations are impacting Costco’s strategy. 
• Learn how Costco is positioned to win the high-income shopper. 

2:00-2:45 PM ET/11:00-11:45 AM PT 
The secret to Kirkland Signature: Private label unpacked 
Anna Brennan, Senior Analyst, Retail Insights 
Renata de Moura, Senior Director, Shopper and Category Insights 

• Unpack the allure of Costco’s wildly popular Kirkland Signature private label brand. 
• Learn how Costco plans to continue building on Kirkland Signature’s success and why the brand is so important to the retailer.  
• Discover what’s important to private label shoppers and how you can apply these findings to your business. 

2:45-3:00 PM ET/11:45 AM-Noon PT 
BREAK 

3:00-3:45 PM ET/Noon-12:45 PM PT 
Pushing into new markets: Expanding club’s global footprint 
Dave Marcotte, Senior Vice President, Retail Insights

• Learn about the rise and recent success of club retailing strategies globally. 
• Determine some strategic considerations for if and how global could play in your club business. 
• Understand the impact of Costco’s new club opening strategy, particularly its warehouses in new international markets. 

3:45-4:15 PM ET/12:45-1:15 PM PT 
Costco’s evolving strategy amid a changing club landscape
Karen Kelso, Vice President, Retail Insights 
Anna Brennan, Senior Analyst, Retail Insights 

• Gain an assessment of Costco’s strengths and weaknesses compared to competitors inside and outside of the club channel. 
• Uncover areas of challenge for Costco and learn what that means for its investment strategy moving forward.
• Discover partnership opportunities to help Costco evolve its offers and improve the value of its membership. 

4:15-4:30 PM ET/1:15-1:30 PM PT 
Event wrap-up 
Karen Kelso, Vice President, Retail Insights 
Anna Brennan, Senior Analyst, Retail Insights