Costco
Virtual Event

 

Download 2023 Agenda
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4 & 5 April 2023

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Virtual

Overview

On the heels of multiple years of strong sales and membership growth, Costco is faced with three rising challenges: inflationary impacts, changing shopper expectations, and competitive membership models. At Kantar’s 2023 Costco event, our experts will guide you to best manage these challenges.  


You’ll walk away from this event with:  

  • A comprehensive overview of Costco’s position in the marketplace, including an in-depth look at its macroeconomic outlook and financial forecast, as well as its domestic and international retailing strategies 
  • A better understanding of how you can meet the evolving demands of Costco members, from winning the impulse occasion to growing your brand and maximizing opportunity at the club 
  • A clear picture of Costco’s merchandising strategy, both in warehouse and online, to help you understand the principles of working with Costco and establish a successful omnichannel strategy with the club 

what to expect

Conference Agenda

Check back for updates on our agenda.

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1:00-1:10 PM ET/10:00-10:10 AM PT 
Welcome and introduction 


 

Anna Brennan

1:10-1:45 PM ET/10:10-10:45 AM PT 
From macro to micro: Breaking down Costco’s position 
Anna Brennan, Senior Analyst, Retail Insights 

  • Understand how Costco is navigating macroeconomic conditions. 
  • Learn the factors influencing Costco’s financial position and determine how your business fits into the big and small picture. 
  • Explore how the club plans to position itself moving forward. 
Julie Craig

1:45-2:15 PM ET/10:45-11:15 AM PT 
Connecting with Costco’s members: Understand the club’s shoppers 
Julie Craig, Vice President, Shopper Insights 

  • Gain a deeper understanding of Costco members’ attitudes, preferences, and behaviors. 
  • Identify what makes the Costco shopper unique. 
  • Learn how to effectively engage and maximize the opportunity with Costco members. 

2:15-2:30 PM ET/11:15-11:30 AM PT 
BREAK 

Karen Kelso

2:30-3:15 PM ET/11:30 AM-12:15 PM PT 
The core of Costco: Merchandising with the member in mind 
Karen Kelso, Vice President, Retail Insights 
Anna Brennan, Senior Analyst, Retail Insights 

  • Understand the key principles of working with Costco. 
  • Identify how selling at Costco differs from selling at other retailers and clubs. 
  • Consider best-in-class ways you can partner with Costco to grow your brand and support member loyalty at the club. 
Barry Thomas

3:15-3:50 PM ET/12:15-12:50 PM PT 
Costco’s treasure hunt: Putting impulse in context 
Barry Thomas, Senior Retail Commerce Thought Leader 

  • Identify how new fulfillment models, technology, and shifting shopper behavior are influencing impulse. 
  • Establish a strategy for winning the impulse occasion. 
  • Discover how Costco’s signature treasure hunt experience leads to unique impulse opportunities. 
Karen Kelso

3:50-4:00 PM ET/12:50-1:00 PM PT 
Day 1 wrap-up 
Karen Kelso, Vice President, Retail Insights 
Anna Brennan, Senior Analyst, Retail Insights 

1:00-1:10 PM ET/10:00-10:10 AM PT 
Welcome and introduction 

Anna Brennan

1:10-2:00 PM ET/10:10-11:00 AM PT 
Costco competition in context: Battling for high-income shoppers 
Anna Brennan, Senior Analyst, Retail Insights 
Ross Cloyd, Director, Retail Insights 

  • Understand how competitors are elevating their offerings to attract high-income shoppers. 
  • Gain an understanding of how the shifting retail landscape and changing shopper expectations are impacting Costco’s strategy. 
  • Learn how Costco is positioned to win the high-income shopper. 
Anna Brennan

2:00-2:45 PM ET/11:00-11:45 AM PT 
The secret to Kirkland Signature: Private label unpacked 
Anna Brennan, Senior Analyst, Retail Insights 
Renata de Moura, Senior Director, Shopper and Category Insights 

  • Unpack the allure of Costco’s wildly popular Kirkland Signature private label brand. 
  • Learn how Costco plans to continue building on Kirkland Signature’s success and why the brand is so important to the retailer.  
  • Discover what’s important to private label shoppers and how you can apply these findings to your business. 

2:45-3:00 PM ET/11:45 AM-Noon PT 
BREAK 

Karen Kelso

3:00-3:45 PM ET/Noon-12:45 PM PT 
Pushing into new markets: Expanding club’s global footprint 
Karen Kelso, Vice President, Retail Insights 
Anna Brennan, Senior Analyst, Retail Insights 

  • Learn about the rise and recent success of club retailing strategies globally. 
  • Determine some strategic considerations for if and how global could play in your club business. 
  • Understand the impact of Costco’s new club opening strategy, particularly its warehouses in new international markets. 
Donnie Pacheco

3:45-4:15 PM ET/12:45-1:15 PM PT 
Working with Costco online: Demystifying the dot-com 
Donnie Pacheco, Senior Director, Retail Insights 

  • Understand the core principles of selling on Costco’s website and how engaging with different fulfillment options could impact your strategy. 
  • Equip yourself with the tools necessary to navigate negotiating with the club to win slots online. 
  • Explore new considerations to engage with members in an increasingly omnichannel environment. 
Karen Kelso

4:15-4:30 PM ET/1:15-1:30 PM PT 
Event wrap-up 
Karen Kelso, Vice President, Retail Insights 
Anna Brennan, Senior Analyst, Retail Insights 

 
How to attend

Available tickets

 

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Coming SOON! Meet the experts

Event Speakers

Check back for our speaker updates.

We’re here to amplify your potential. Bringing exceptional experience across industries and organizations. Delivering a deep understanding of retailers and shoppers. We’ll help you meet and exceed your goals.

Karen Kelso
Karen Kelso
Vice President, Retail Insights
Anna Brennan
Anna Brennan
Senior Analyst, Retail Insights
Julie Craig
Julie Craig
Vice President, Shopper Insights
Renata de Moura
Renata de Moura
Senior Director, Shopper and Category Insights
Donnie Pacheco
Donnie Pacheco
Senior Director, Retail Insights
Ross Cloyd
Ross Cloyd
Director, Retail Insights
Barry Thomas
Barry Thomas
Senior Retail Commerce Thought Leader
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