12:30-12:40 PM ET 
Welcome and introduction 
Anna Brennan, Senior Analyst, Digital Commerce 

12:40-1:10 PM ET 
Navigating Amazon’s evolving ecosystem 
Anna Brennan, Senior Analyst, Digital Commerce 

• Enhance your understanding of Amazon’s current ecosystem and future priorities. 
• Review Amazon’s strategic priorities including an evaluation of the Prime membership program. 
• Consider focus areas for long-term planning. 

1:10-1:40 PM ET 
Understanding Amazon’s FY23 results 
David Marcotte, Senior Vice President, Global Retail & Technology 
Anthony Golia, Analyst, Digital Commerce 

• Evaluate Amazon’s financial performance over time. 
• Discuss how shifting capital expenditure and priorities will affect future profitability. 
• Map out the actions you need to take to maximize your Amazon business. 

1:55-2:25 PM ET 
How Amazon fits into the broader retail ecosystem 
Rachel Dalton, Head of Retail Insights, North America 

• Evaluate the US retail landscape and Amazon’s role. 
• Analyze Amazon’s performance across key metrics such as assortment, membership, and shopping experience. 
• Determine where to place your bets. 

2:25-2:55 PM ET 
Checking in on the Amazon shopper 
Julie Craig, Vice President, Shopper Insights 

• Understand how shoppers are shopping at Amazon and its role in shoppers’ lives. 
• Review a generational breakdown of Amazon’s shopper strategy. 
• Evaluate the effectiveness of the Prime membership program with respect to other loyalty programs. 

2:55-3:10 PM ET  
BREAK 

3:10-3:40 PM ET 
Amazon Fresh refresh: What’s going on with grocery? 
Chris Miles, Senior Analyst, Retail Insights

• Review the US grocery landscape, key players, and Amazon’s role. 
• Evaluate Amazon’s grocery strategy, what it has accomplished, and what to expect. 
• Discuss where each of Amazon’s grocery banners fits in the long-term picture. 

3:40-4:10 PM ET 
Amazon’s healthcare ambitions and the retail implications 
Amar Singh, Senior Director, Retail Insights 

• Conduct a historical review of Amazon’s healthcare initiatives and recent moves. 
• Compare Amazon’s strategy against major players in the drug channel.  
• Get recommendations on how to win with both Amazon and traditional players. 

12:30-12:35 PM ET 
Welcome and introduction 
Anna Brennan, Senior Analyst, Digital Commerce 

12:35-1:05 PM ET 
Amazon’s key global initiatives and focus areas for suppliers 
Paida Mugudubi, Head of Retail Insights, Global 

• Review Amazon’s key international markets and expansion efforts. 
• Discuss global regulatory developments and their impact on Amazon’s businesses. 
• Analyze nuances within partnership strategies and merchandising initiatives at the global level. 

1:05-1:35 PM ET 
Amazon’s role in the global marketplace landscape 
Barry Thomas, Senior Retail Commerce Thought Leader 

• Understand the potential of global marketplaces and where Amazon fits. 
• Consider ways to leverage the power of Amazon third party. 
• Discuss planning implications. 

1:35-2:05 PM ET 
Applying omnichannel category leadership principles at Amazon 
Lauren Winkler, Vice President, Category Insights  

• Explore the future of category leadership in an omnicommerce world. 
• Discover how to create influence across Amazon’s category assortment. 
• Gain a better understanding of current category and merchandising trends on Amazon. 

2:05-2:20 PM ET 
BREAK 

2:20-3:00 PM ET
Amazon and AI: How organizations are looking to AI to transform content development for unprecedented personalization
Moderator: Anna Brennan, Senior Analyst, Digital Commerce 
Michael Major, Director, Omnichannel Strategy & Consulting 
Barry Thomas, Senior Retail Commerce Thought Leader

• Understand the challenges facing organizations to full implementation of Gen AI
• Determine how to leverage Gen AI in to enhance content strategies, evolve workflows, and optimize campaigns
• Learn why Gen AI is not (yet) a replacement for human creativity

3:00-3:30 PM ET 
Advancing alongside Amazon advertising
Anna Brennan, Senior Analyst, Digital Commerce 

• Learn about Amazon’s latest advertising initiatives. 
• Discern how Amazon technology is driving retail services and changing retail media. 
• Gain a better understanding of the competitive landscape and the opportunities that await. 

3:30 - 3:45 PM ET 
Day 2 wrap-up 
Anna Brennan, Senior Analyst, Digital Commerce