---
title: 2023 Amazon Virtual Event
description: Join us as we analyze Amazon’s current and future initiatives. Learn how you can best position your organization for success in the age of Amazon.
image: https://retailiq.kantar.com/hubfs/LinkedIn_Facebook_Full%20Bleed%20Image.png
---
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## Amazon Virtual Event
[Register](https://retailiq.kantar.com/2023-amazon-virtual-event#REGISTER)
[Download 2023 Agenda](https://retailiq.kantar.com/hubfs/2023%20Events/Kantars%202023%20Amazon%20Virtual%20Event%20Agenda.pdf?hsLang=en)
17 & 18 October 2023
Virtual
### Overview
As the US economy remains volatile and inflation persists, Amazon has started to show weaknesses. Join us as we examine how Amazon plans to navigate the challenges ahead and where opportunity still remains strong.
You’ll walk away from this event with insights into:
- Macroeconomic, shopper, and retail trends facing Amazon to help strengthen your domestic and global strategies
- How Amazon is approaching different strategic areas of its business, with specific implications for your organization
- Where Amazon is headed in light of competitors’ future strategic initiatives and challenges
what to expect
## Conference Agenda
*Check back for updates on our agenda.*
DAY 1: October 17 DAY 2: October 18
12:30-12:40 PM ET
**Welcome and introduction**
*Anna Brennan, Senior Analyst, Digital Commerce *
12:40-1:10 PM ET
**Navigating Amazon’s evolving ecosystem**
*Anna Brennan, Senior Analyst, Digital Commerce *
- Enhance your understanding of Amazon’s current ecosystem and future priorities.
- Review Amazon’s strategic priorities including an evaluation of the Prime membership program.
- Consider focus areas for long-term planning.
1:10-1:40 PM ET
**Understanding Amazon’s FY23 results**
*David Marcotte, Senior Vice President, Global Retail & Technology
Anthony Golia, Analyst, Digital Commerce*
- Evaluate Amazon’s financial performance over time.
- Discuss how shifting capital expenditure and priorities will affect future profitability.
- Map out the actions you need to take to maximize your Amazon business.
1:40-1:55 PM ET
BREAK
1:55-2:25 PM ET
**How Amazon fits into the broader retail ecosystem**
*Rachel Dalton, Head of Retail Insights, North America *
- Evaluate the US retail landscape and Amazon’s role.
- Analyze Amazon’s performance across key metrics such as assortment, membership, and shopping experience.
- Determine where to place your bets.
2:25-2:55 PM ET
**Checking in on the Amazon shopper**
*Julie Craig, Vice President, Shopper Insights *
- Understand how shoppers are shopping at Amazon and its role in shoppers’ lives.
- Review a generational breakdown of Amazon’s shopper strategy.
- Evaluate the effectiveness of the Prime membership program with respect to other loyalty programs.
2:55-3:10 PM ET
**BREAK**
3:10-3:40 PM ET
**Amazon Fresh refresh: What’s going on with grocery?**
*Chris Miles, Senior Analyst, Retail Insights*
- Review the US grocery landscape, key players, and Amazon’s role.
- Evaluate Amazon’s grocery strategy, what it has accomplished, and what to expect.
- Discuss where each of Amazon’s grocery banners fits in the long-term picture.
3:40-4:10 PM ET
**Amazon’s healthcare ambitions and the retail implications**
*Amar Singh, Senior Director, Retail Insights*
- Conduct a historical review of Amazon’s healthcare initiatives and recent moves.
- Compare Amazon’s strategy against major players in the drug channel.
- Get recommendations on how to win with both Amazon and traditional players.
4:10-4:15 PM ET
Day 1 wrap-up
*Anna Brennan, Senior Analyst, Digital Commerce *
12:30-12:35 PM ET
**Welcome and introduction**
*Anna Brennan, Senior Analyst, Digital Commerce *
12:35-1:05 PM ET
**Amazon’s key global initiatives and focus areas for suppliers**
*Paida Mugudubi, Head of Retail Insights, Global *
- Review Amazon’s key international markets and expansion efforts.
- Discuss global regulatory developments and their impact on Amazon’s businesses.
- Analyze nuances within partnership strategies and merchandising initiatives at the global level.
1:05-1:35 PM ET
**Amazon’s role in the global marketplace landscape**
*Barry Thomas, Senior Retail Commerce Thought Leader *
- Understand the potential of global marketplaces and where Amazon fits.
- Consider ways to leverage the power of Amazon third party.
- Discuss planning implications.
1:35-2:05 PM ET
**Applying omnichannel category leadership principles at Amazon**
*Lauren Winkler, Vice President, Category Insights *
- Explore the future of category leadership in an omnicommerce world.
- Discover how to create influence across Amazon’s category assortment.
- Gain a better understanding of current category and merchandising trends on Amazon.
2:05-2:20 PM ET
BREAK
2:20-3:00 PM ET
Amazon and AI: How organizations are looking to AI to transform content development for unprecedented personalization
*Moderator: Anna Brennan, Senior Analyst, Digital Commerce
Michael Major, Director, Omnichannel Strategy & Consulting
Barry Thomas, Senior Retail Commerce Thought Leader*
- Understand the challenges facing organizations to full implementation of Gen AI
- Determine how to leverage Gen AI in to enhance content strategies, evolve workflows, and optimize campaigns
- Learn why Gen AI is not (yet) a replacement for human creativity
3:00-3:30 PM ET
**Advancing alongside Amazon advertising**
*Anna Brennan, Senior Analyst, Digital Commerce *
- Learn about Amazon’s latest advertising initiatives.
- Discern how Amazon technology is driving retail services and changing retail media.
- Gain a better understanding of the competitive landscape and the opportunities that await.
3:30 - 3:45 PM ET
**Day 2 wrap-up**
*Anna Brennan, Senior Analyst, Digital Commerce *
How to attend
## Available tickets
SEATBLOCK HOLDER?
[Talk to our event team ›](mailto:events@kantarconsulting.com)
Coming SOON! Meet the experts
## Event Speakers
We’re here to amplify your potential. Bringing exceptional experience across industries and organizations. Delivering a deep understanding of retailers and shoppers. We’ll help you meet and exceed your goals.
Rachel Dalton
Head of Retail Insights, North America
Anna Brennan
Senior Analyst, Digital Commerce
Anthony Golia
Analyst, Digital Commerce
David Marcotte
Senior Vice President, Global Retail & Technology
Paida Mugudubi
Head of Retail Insights, Global
Julie Craig
Vice President, Shopper Insights
Chris Miles
Senior Analyst, Retail Insights
Amar Singh
Senior Director, Retail Insights
Barry Thomas
Senior Retail Commerce Thought Leader
Colombe Bommelaer
Senior Director, Category Insights
Lauren Winkler
Vice President, Category Insights
Michael Major
Omnichannel Strategy & Consulting
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## Kantar's new immersive experience
Focused on providing you with opportunities to network and engage with your peers and our content. Introducing, Kantar Connect.
Attendees will receive a link to virtually access the event prior to the event.
If you do not receive this link, please email [events@kantarconsulting.com](mailto:events@kantarconsulting.com)
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