Digital Commerce Conference

The digital 360: the latest trends in digital commerce and how to leverage them

 

Interface-Essential---Date-Calendar---calendar-3

8-9 June 2022

Interface-Essential---Date-Calendar---calendar-3

Hybrid: Virtual & In Person
Boston, MA

Overview

At Kantar’s 2022 Digital Commerce Conference you’ll gain critical knowledge and deep insights into the future of digital commerce, with best-in-class thinking on the hottest trends and execution strategies. Join us as we bring together the brightest of Kantar expertise and company experiences to help shape your future in digital commerce.

Turn our insights into your actions.

  • Next-level ecommerce strategies focusing on the latest trends impacting digital commerce

  • How brands and retailers are capitalizing on emerging commerce modes

  • Effective ways to optimize efficiencies so you can meet increasing digital commerce expectations

 


Digital Commerce Conference hotel information:

Hilton Boston Back Bay
40 Dalton Street
Boston, MA 02115
(617) 236-1100
Room rate: $409
Room cut off date: 5/13/2022|
Book your reservations here 

Kantar continues to adhere to local, state and federal laws and regulations requiring compliance with COVID protocols. When you attend a Kantar-sponsored event your purchase of an entry ticket constitutes your agreement to also abide by related COVID protocols.  You also agree that Kantar is released from any and all responsibility for any exposure to COVID or COVID-related effects post-event.  Please check with the venue if you have questions on COVID protocols for an event. If you do not follow the COVID protocols during the Kantar event, Kantar may require you to exit the event, at its discretion.

what to expect

Conference Agenda

Ted Riedel

10:00-10:15 AM
Welcome and introduction
Ted Riedel, North America Retail Practice Leader 
Celia Van Wickel, Senior Director, Digital Commerce

Rachel Dalton

10:15-10:45 AM
Quick commerce lessons from Europe, birthplace of ultrafast
Rachel Dalton, Head of Retail Insights
Malcom Pinkerton, Senior Director of Strategic Insights, Kantar UK

  • Understand the latest in European and global quick commerce trends.
  • Review the current US quick commerce landscape and the current impact on shoppers.
  • Learn how these ultrafast models are evolving, influencing future commerce.
Doug Hermanson

10:45-11:15 AM
Macro trends influencing the digital future
Doug Hermanson, Principal Economist

  • Learn how inflation and changes in affordability will affect digital shoppers.
  • Find out how food assistance programs are becoming a bigger part of the online food story.
  • Apply Kantar’s online category forecasts to your business.

 

Celia VanWickel

11:15-11:45 AM
How Gen Z will shape the future of ecommerce and the metaverse
Celia Van Wickel, Senior Director, Digital Commerce

  • Learn the emerging Gen Z trends that companies should pay attention to for future digital engagement.
  • Discover how Gen Z will impact the future of global ecommerce shopping.
  • Understand how Gen Z behaviors are influencing the metaverse.
Kate McGee

11:45 AM-12:30 PM
Panel: Omnichannel fulfillment, challenges, and opportunities
Moderator: Kate McGee, Partner Syndicated Retail Platforms
Panelists:
Brittain Ladd, Retail Consultant 
Tony Crecca, Director Ecommerce Sales & Digital Experience, Johnson & Johnson
Brady Smallwood, Sr Director - eCommerce Strategy, Planning, and Operations, Kroger

  • Evaluate which omnichannel fulfilment initiatives are succeeding and where the challenges are.
  • Discuss how companies should think about their omnichannel fulfillment strategy.
  • Identify opportunities for brands, retailers, and companies to work together on omnichannel fulfillment.

12:30-1:00 PM
Lunch

Rachel Dalton

1:00-1:30 PM
Unattended commerce is getting big
Rachel Dalton, Head of Retail Insights, Kantar

  • Explore the evolution of unattended commerce.
  • Evaluate automated retail across stores, restaurants, and delivery modes.
  • Discover opportunities to capitalize on this global trend across retail.
Amar Singh

1:30-2:00 PM
Rethinking retail tech and robots
David Marcotte, SVP, Global Retail and Technology
Amar Singh, Senior Director, Retail Insights

  • Survey the impact of software and cloud services on retail technology integration.
  • Review the role of advanced analytics, artificial intelligence, and automation.
  • Learn how vendors can engage with retailers in this area.
Celia VanWickel

2:00-2:45 PM
Fireside chat: 360-degree view of retail media
Moderator: Celia Van Wickel, Senior Director, Digital Commerce
Panelists:
Mindy Fashaw, COO, Pacvue
Alison Dempsey, Head of eCommerce Customer Marketing, PepsiCo
Nirali Mehta-Shah, Director eCommerce Marketing, Ferrero

  • Find out how to leverage the shopper journey in retail media from online to offline.
  • Analyze important considerations in setting objectives for retail media.
  • Discuss what brands should consider when measuring retail media and how they can show the value in their organizations.
2:45-3:15 PM
Break
Nishant Shrikhande

3:15-3:45 PM
DTC brand strategy for shopper connection
Nishant Shrikhande, Senior Analyst, Digital Commerce
Celia Van Wickel, Senior Director, Digital Commerce

  • Discover demonstrated examples of leading brand DTC initiatives.
  • Learn how brand DTC initiatives can extend beyond a website.
  • Understand the role of the future of commerce in new DTC brand opportunities.
Amar Singh

3:45-4:15 PM
Elevating digital engagement in store
Amar Singh, Senior Director, Retail Insights

  • Learn how retailers and brands are enabling digital activation on shelf.
  • Find out how interactive digital tools are driving disruption.
  • Discover the evolution of AI and autonomous systems in streamlining shopping.
Barry Thomas

4:15-4:45 PM
Global online wholesale growth practices
Barry Thomas, Senior Retail Thought Leader

  • Look into how the future of online wholesale is evolving globally
  • Identify ways suppliers can grow their share in the channel.
  • Review best-in-class examples of eB2B selling.
Celia VanWickel

4:45-5:00 PM
Day 1 wrap-up
Celia Van Wickel, Senior Director, Digital Commerce

5:00-6:00 PM
Welcome networking reception

8:45-9:45 AM
Breakfast topic roundtables

9:45-10:00 AM
Break

Celia VanWickel

10:00-10:15 AM
Welcome and introduction
Celia Van Wickel, Senior Director, Digital Commerce

Lauren Winkler

10:15-11:00 AM
The omni impulse future
Barry Thomas, Senior Retail Thought Leader
Lauren Winkler, VP, Head of Category Insights

  • Learn how shoppers are changing their impulse purchases across categories and channels.
  • Apply a new omnicentric framework for impulse purchases.
  • Review the latest impulse learnings from North American and international markets
Celia Van Wickel

11:00-11:45 AM
Ecommerce is getting more social, live, and shoppable
Celia Van Wickel, Senior Director, Digital Commerce
Taylor Galland, Principal Analyst, Retail Insights
Bryan Moore, CEO and Co-founder, TalkShopLive

  • Explore how technology is creating new shoppable touchpoints.
  • Consider the evolving role of shoppable content on your business strategies.
  • Learn the new rules of engagement and gain inspiration for your own offer.
David Marcotte

11:45 AM-12:30 PM
Panel: How 5G, Web 3.0, voice, and edge computing are changing commerce
David Marcotte, SVP, Global Retail and Technology
Barry Thomas, Senior Retail Thought Leader
Tony Kenney, EVP of Retail and EDGE Technologies, Centerity
David Hart Jimenez, SVP Innovation & Strategy, Centerity

  • Learn how 5G, Web 3.0, and voice technology will impact commerce.
  • Understand what edge computing is and what’s next for the industry.
  • Find out how device integration across the store creates a new environment.
  • Dial into the changes we can expect from conversational commerce.

12:30-1:00 PM
Lunch

Mike Black

1:00-1:45 PM
Proving your digital-measurement worth in your organization
Mike Black, Profitero
Josh Pearlstein, Manager, Digital Shelf North America E-commerce, Bayer Consumer Health

  • Pinpoint key objectives that companies should consider as they measure their ecommerce initiatives.
  • Discover how companies can triangulate data sources to see the full digital measurement picture.
  • Learn how companies are using ecommerce measurement to support programs within their organizations.

 

Colombe Bommelaer

1:45-2:15 PM
Ecommerce content fundamentals 3.0
Nishant Shrikhande, Senior Analyst, Digital Commerce
Colombe Bommelaer, Senior Director, Category Insights

  • View highlights of product page best practices across major categories.
  • Survey examples of PDPs with exceptional digital content.
  • Ensure suppliers understand the optimal PDP content across major product categories.
Karen Kelso

2:15-2:45 PM
The true winner in online grocery
Karen Kelso, VP, Mass and Club
Ross Cloyd, Director, Grocery Insights
Rachel Dalton, Head of Retail Insights
Tiffany Hogan, Director, Retail Insights

  • Kantar experts debate who among Walmart, Amazon, Kroger, or third parties wins the shopper.
  • Discuss who has the best online grocery strategy.
  • Evaluate who will offer the best experience.

2:45-3:00 PM
Break

Kate Hohenstatt

3:00-3:30 PM
Amazon and Walmart: The rivalry continues
Nishant Shrikhande, Senior Analyst, Digital Commerce
Kate Hohenstatt, Senior Analyst, Retail Insights

  • Highlight the major omnichannel initiatives from each retailer in the past year.
  • Compare and contrast each retailer’s omnichannel strategy.
  • Get actionable insights to help drive your omnichannel business with each retailer.
Julie Craig

3:30-4:00 PM
The shifting online shopper
Julie Craig, VP, Shopper Insights

  • Consider key trends that set the stage for the future of shopping.
  • Explore how the evolving digital landscape changes shopping behavior.
  • Get details on how marketplaces, social shopping, and other emerging ways of engaging with retailers and brands fit into shopping routines.
VanWickel_Celia_Kantar

4:00-4:15 PM
Event wrap-up
Celia Van Wickel, Senior Director, Digital Commerce

 
How to attend

Available tickets

 

SEATBLOCK HOLDER?

Talk to our event team ›


Meet the experts

Event Speakers

We’re here to amplify your potential. Bringing exceptional experience across industries and organizations. Delivering a deep understanding of retailers and shoppers. We’ll help you meet and exceed your goals.

Celia Van Wickel
Celia Van Wickel
Senior Director, Ecommerce, Kantar
Nishant Shrikhande
Nishant Shrikhande
Senior Analyst, Digital Commerce
Rachel Dalton
Rachel Dalton
Head of Retail Insights
Malcolm Pinkerton
Malcolm Pinkerton
Director of Strategic Insight, Kantar UK
Doug Hermanson
Doug Hermanson
Principal Economist
David Marcotte
David Marcotte
SVP
Barry Thomas
Barry Thomas
Senior Retail Thought Leader
MaryBrett_Whitfield
Mary Brett Whitfield
SVP and Head of Shopper Insights
Julie Craig
Julie Craig
VP, Shopper Insights
Amar Singh
Amar Singh
Senior Director
Lauren Winkler
Lauren Winkler
VP and Head of Category Insights
Taylor Galland
Taylor Galland
Principal Analyst
Tiffany Hogan
Tiffany Hogan
Director
Kate Hohenstatt
Kate Hohenstatt
Senior Analyst
Karen Kelso
Karen Kelso
Vice President, Mass and Club
Simon Johnstone
Simon Johnstone
Senior Director
Colombe Bommelaer
Colombe Bommelaer
Senior Director, Category Insights
Ted Riedel
Ted Riedel
SVP, Retail, Kantar North America
Kate McGee4
Kate McGee
VP, Syndicated Retail Platforms
Mike Black
Mike Black
CMO, Profitero
Bryan Moore
Bryan Moore
CEO and Co-Founder, TalkShopLive
lionshare-ep-103-promo (2)
Brittain Ladd
Retail Consultant
Mindy Fashaw Chief Operating Officer Pacvue
Mindy Fashaw
Chief Operating Officer, Pacvue
Tony Crecca JNJ
Tony Crecca
Director, eCommerce & Digital Activation, Johnson & Johnson Consumer Health
Brady Smallwood Kroger
Brady Smallwood
Sr Director - eCommerce Strategy, Planning, and Operations, Kroger
Alison Dempsey
Alison Dempsey
Head of eCommerce Customer Marketing, PepsiCo
Nirali Mehta Ferrero
Nirali Mehta-Shah
Director eCommerce Marketing, Ferrero
Josh Pearlstein Bayer
Josh Pearlstein
Manager, Digital Shelf North America E-commerce, Bayer Consumer Health
David Hart Jimenez
David Hart Jimenez
David Hart Jimenez, SVP Innovation & Strategy, Centerity
Tony Kenney
Tony Kenney
EVP of Retail and EDGE Technologies, Centerity
Want to learn more?

Experience
Kantar’s Expertise

Best-in-class events. Industry experts. Insights turned experience. Join the curious and thought leaders alike at our next event, webinar, or ShareGroup.
Uncover more to open the door to greater possibilities.

GettyImages-619231212

Events

Don’t just dream of winning in retail. Experience it. Access our industry’s best and brightest through thought-provoking presentations, inspiring conversations, and hands-on working sessions. It’s time to set yourself apart in the new era of retail.

Learn More >

pexels-photo-515166

Webinars

Open the door to what’s possible. With enterprise access, your team will join the curious and cutting edge through bite-size power sessions and interactive Q&A. Kantar’s experts illuminate market insights and provide actionable recommendations. 

Learn More >

GettyImages-1124783527

ShareGroups

Join like-minded peers and share ideas, tips, experiences, and insights. Kantar ShareGroups and ShareDays offer exclusive interactions for members through facilitated discussions and noncompetitive working groups.

Learn More >

Experience Kantar’s expertise. Connect with our retail and shopper experts around the globe. Learn More about 2025 Events