1:00-1:15 PM ET 
Welcome and introduction 
David Marcotte, Senior Vice President, Global Retail & Technology 
Amar Singh, Senior Director, Retail Insights

1:15-2:10 PM ET
Canada in 2023: Hard times ahead for retail and shoppers
David Marcotte, Senior Vice President, Global Retail & Technology

• Review the broad economic forecasts for Canada and the provinces.
• Evaluate how the global economy, commodity prices, and the supply chain will impact retailing.
• Assess the spending shifts that major players can expect as cash and credit become more expensive.

2:10-2:55 PM ET 
State of the Canadian consumer 
Casey Ferrell, Senior Vice President, Strategic Consulting

• How are Canadians navigating a world disrupted? 
• What are the key tensions that define the consumer marketplace? 
• How can brands tap into Canadians’ core motivations?  

2:55-3:15 PM ET 
Break 

3:15-4:00 PM ET 
Attracting new customers in a cultural mosaic 
Bobby Sahni, Partner & Co-founder, Ethnicity Matters 

• Understand how the demographic shift is affecting North American organizations today and how it will change the way we do business in the future. 
• Go inside the multicultural consumer mindset and get key insights based on “cultural baggage.” 
• Learn solution-agnostic approaches to growth based on examples and best practices from a variety of industries. 

4:00-4:45 PM ET 
Multicultural shopper behaviour in Canada 
Casey Ferrell, Senior Vice President 
Amar Singh, Senior Director, Retail Insights 

• Understand the attitudes and behaviours of ethnic shoppers in Canada. 
• Find out where the main multicultural consumers prefer to shop. 
• Discover what motivates their purchases across key merchandising groups. 

4:45-5:00 PM ET 
Wrap-up 
David Marcotte, Senior Vice President, Global Retail & Technology 
Amar Singh, Senior Director, Retail Insights 

1:00-1:15 PM ET 
Welcome and introduction 
David Marcotte, Senior Vice President, Global Retail & Technology 
Amar Singh, Senior Director, Retail Insights

1:15-2:00 PM ET 
Canada: New battleground for ecommerce growth 
Amar Singh, Senior Director, Retail Insights 

• Learn how last-mile delivery players are pursuing growth in Canada.
• Understand ecommerce growth opportunities among Canadian shoppers. 
• Uncover the key motivators across leading ecommerce players. 

2:00-2:45 PM ET 
Canadian grocery dynamics post-COVID 
David Marcotte, Senior Vice President, Global Retail & Technology 
Amar Singh, Senior Director, Retail Insights

• Discover how Loblaw, Sobeys, and Metro Canada are operating amid inflationary pressures and uncertainty. 
• Understand how Canadian grocers are building fluid ecosystems to engage shoppers. 
• Learn tactics for refining your customer strategy to drive growth. 

2:45-2:55 PM ET 
Break 

2:55-3:40 PM ET 
Canadian mass merchandisers and Costco: A status check 
David Marcotte, Senior Vice President, Global Retail & Technology 
Amar Singh, Senior Director, Retail Insights 

• What are Walmart, Canadian Tire, and Costco’s key business initiatives? 
• Who are mass merchandise shoppers in Canada and how do they shop? 
• How are Canadian mass merchandisers reinforcing their retailer ecosystems? 

3:40-4:15 PM ET 
AM/FM radio boosts trade ROI 
Caroline Gianias, President, Radio Connects 
Hilary Borndahl, Founder & CEO, Miix Analytics 

• Learn how AM/FM radio independently delivers the highest ROI of any media channel. 
• Find out why AM/FM radio also bolsters the returns of every other media channel across traditional and digital media. 
• Fine-tune how to boost your trade ROI through the power of AM/FM radio’s three R’s:  reach, relevancy, and recency. 

4:15-4:45 PM ET 
All eyes on the value channel in Canada
Simon Johnstone, Senior Director, Dollar/Value Channel Insights 

• Understand the short- and long-term role of the value channel in Canada. 
• Discover why pricing is changing at value retailers as spending patterns shift.
• Uncover new opportunities for CPGs working in the value channel. 

4:45-5:00 PM ET 
Event wrap-up 
David Marcotte, Senior Vice President, Global Retail & Technology 
Amar Singh, Senior Director, Retail Insights