9:30-9:40 AM PT/12:30-12:40 PM ET 
Welcome and introduction
Nishant Shrikhande, Senior Analyst, Digital Commerce

9:40-10:10 AM PT/12:40-1:10 PM ET 
The ecology of Amazon’s ecosystem  
Nishant Shrikhande, Senior Analyst, Digital Commerce

• Understand Amazon’s omnichannel environment and outlook. 
• Study the evolving role of Prime value and new initiatives. 
• Learn Amazon’s vital connections for brands in driving its key priorities. 

10:10-10:50 AM PT /1:10-1:50 PM ET 
How to profitably navigate Amazon first party in 2022 
Martin Heubel, Director & Founder, Consulterce 

• Learn how Amazon uses its business divisions to cross-fund its retail margins. 
• Identify cross-channel conflicts that compromise the sustainable growth of first-party brands. 
• Discover competitive strategies for Amazon portfolio assortment, distribution, and organizational structure. 

10:50-11:20 AM PT/1:50-2:20 PM ET 
The right assortment for Amazon in uncertain times 
Michael Major, Omnicommerce Director, Advisory 
John Maingi, Director, Omnichannel CatMan Software

• Understand how shoppers make substitutions when the intended item is out of stock. 
• Review how assortment is changing the Amazon shopper journey or behavior. 
• Get insights into how you should think about optimizing your Amazon performance. 

11:20-11:35 AM PT/2:20-2:35 PM ET 
Break 

11:35-12:15 PM PT/2:35-3:15 PM ET 
A discussion: How brands navigate Amazon to win 
Todd Hassenfelt, Ecommerce Director, Growth Strategy & Planning, Colgate-Palmolive 
Julie Liu, Digital Demand Generation & Media Lead, Ghirardelli Chocolate Company
Neha Mallik, Head of Digital and Commerce Marketing, Mizkan Americas
Moderator:  Rachel Dalton, Head of Retail Insights

• Discuss how leading brands strive for profitability on Amazon. 
• Decode the role of third party in first-party strategies. 
• Learn how brands are navigating Amazon’s evolving media and data. 

12:15-12:45 PM PT/3:15-3:45 PM ET 
Amazon shoppers in context 
Mary Brett Whitfield, SVP, Shopper Insights 

• Understand how Amazon shoppers’ priorities and preferences are evolving. 
• Learn how Amazon fits into shoppers’ overall retail consideration set. 
• Explore the evolving role of Prime membership and programs like Subscribe & Save in shoppers’ routines. 

12:45-1:15 PM PT/3:45-4:15 PM ET 
Amazon’s latest moves in grocery 
Ross Cloyd, Director
Chris Miles, Analyst

• Get an overview of major grocery industry trends. 
• Discover Amazon’s latest grocery moves. 
• Understand how Amazon’s grocery strategy will impact suppliers. 

1:15-1:30 PM PT/4:15-4:30 PM ET 
Day 1 wrap-up 
Nishant Shrikhande, Senior Analyst, Digital Commerce

9:30-9:35 AM PT/12:30-12:35 PM ET 
Welcome and introduction 
Nishant Shrikhande, Senior Analyst, Digital Commerce

9:35-10:05 AM PT/12:35-1:05 PM ET 
Amazon International: Key developments and focus 
Stefanos Nanopoulos, Senior Insights Consultant, Kantar UK 

• Analyze the key emerging markets in which Amazon is enhancing its expansion efforts. 
• Get an overview of how key regulatory developments across the globe can impact Amazon’s businesses. 
• Examine Amazon’s developing partnership strategies and sustainability initiatives. 

10:05-10:35 AM PT/1:05-1:35 PM ET 
Amazon’s store strategy runs deep 
Rachel Dalton, Head of Retail Insights

• Get the latest look at Amazon store growth. 
• Peer into Amazon’s expansion plans and the key value of stores. 
• Learn how Amazon technology is driving retail services and changing the data game. 

10:35-11:10 AM PT/1:35-2:10 PM ET 
Unlocking Amazon’s walled garden 
Ross Walker, Senior Ads Manager, Bobsled Marketing, an Acadia Company 
Seth Hirsch, Head of Analytics, Acadia

• Find out how Amazon Marketing Cloud can help brands visualize the full-funnel shopper journey, combining Amazon’s and brands’ first-party shopper data. 
• Analyze five high ROI use cases for Amazon Marketing Cloud. 
• Learn how to get started, the limitations, and what could be next. 

11:10-11:35 AM PT/2:10-2:35 PM ET 
Break 

11:35-12:05 PM PT/2:35-3:05 PM ET 
Amazon, Shopify, and Walmart bet on marketplace dominance 
Nishant Shrikhande, Senior Analyst, Digital Commerce

• Understand the strategies of winning marketplaces. 
• Learn how Amazon and Shopify vie for seller dominance. 
• Evaluate the potential of marketplace growth and revenue. 

12:05-12:45 PM PT/3:05-3:45 PM ET
Kantar expert panel: The macro environment: Amazon friend and foe
Doug Hermanson, Principal Economist 
Mary Brett Whitfield, SVP, Shopper Insights 
Nishant Shrikhande, Senior Analyst, Digital Commerce 
Moderator: Michael Major, Omnicommerce Director, Advisory

• Hear expert views on what inflation and current macro conditions mean for Amazon and its suppliers. 
• Discuss how shoppers view and leverage Amazon in a challenging economic environment. 
• Level set Amazon’s financial position, setting it up for the current state. 

12:45-1:15 PM PT/3:45-4:15 PM ET 
Amazon vs. Walmart: Predictions for efficiency 
Rachel Dalton, Head of Retail Insights
Karen Kelso, VP, Mass and Club

• Examine how each retailer is promoting a future with its respective fleet. 
• Review how each wins in navigating logistics and the supply chain. 
• Evaluate how well each is building capabilities to lower the cost to serve and achieve data dominance. 

1:15-1:30 PM PT/4:15-4:30 PM ET 
Event wrap-up and key takeaways 
Nishant Shrikhande, Senior Analyst, Digital Commerce